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    Investing in Gold - Pros and Cons

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    Making savvy investment decisions is critical to your long-term financial security and even to the legacy you leave behind for your loved ones. You understandably want to make wise investment purchases that will provide your loved ones with decades or even centuries of wealth and luxury.

    With this in mind, you may be wondering if you should invest in gold and how much of your portfolio should be allocated toward this investment.

    The Pros of Investing in Gold

    Gold is among the finest precious metals and has been used for centuries in jewelry and currency. Investment options have increased for most investors over the years. You may be able to invest in stocks, bonds, mutual funds, real estate, and more.

    However, the wealthiest and most financially secure individuals have chosen to invest in gold at least partially in their portfolios. As you might imagine, there are both pros and cons associated with investing in this precious metal.

    These are among the top benefits associated with making a substantial gold investment.

    1. When You Invest in Gold, It Retains Its Value

    As an investor, you may be concerned about the possibility of many of your more lucrative investments losing value in the months or years to come. Of course, CDs and bonds are relatively safe investments, but they have a minimal return. They may barely keep pace with inflation in most cases. On the other hand, gold has proven to retain its value over centuries of history.

    It also typically outperforms other safe investment options like CDs and bonds. There is some exception to this, but you will find that the exceptions are very rare.

    2. Gold Is a Hedge Against Both Inflation and Deflation

    Both inflation and deflation can present different problems to investors. The good news is that gold holds up well in both market conditions. When the cost of living has risen historically, gold prices have also risen to keep pace with or beat inflation.

    In addition, when economic activity slowed historically, gold prices increased. This is because investors have flocked to gold to preserve their assets. Altogether, this is a good investment vehicle for most economic climates.

    3. Gold Performs Well in Times of Crisis and Uncertainty

    Many stock investors experienced sharp declines in the value of their portfolios when a crisis emerged. Crises spur stock sell-offs. Many investors typically trade out of stocks during crises to invest in gold. This means that gold values typically increase substantially while the stock market crashes. Gold is typically seen as a long-term investment.

    Therefore, fewer people will move out of gold when the market rebounds. Additional investment funds may be sourced elsewhere to reinvest in the stock market. Gold purchases will usually remain in the investors’ possession to protect them against future market downturns.

    4. The Power of Supply and Demand

    Basic economic theory states that prices will increase when demand increases for a product in fixed supply. More gold is being mined currently.

    However, the total amount of gold available at any time is limited. More than that, the total amount available on the planet is finite. This means that the ever-increasing demand for gold will drive the price of this commodity even higher.

    When choosing an investment, it is wise to choose commodities that are almost certain to increase in value in the future. Gold is one of those investments.

    The Cons of Investing in Gold

    Just as significant benefits are associated with investing in gold, there are also drawbacks. Before you invest in this precious metal with your purchase of bullion, coins, or other investments, carefully analyze these points.

    1. The Cost of Storage

    You can purchase gold stock or shares in a gold mining company to invest in this industry. However, most people who invest in this fine commodity will buy bullion or coins. This makes gold a physical asset that you must be able to store in your possession.

    Some people will invest in a safe deposit box at a local bank, but there is an ongoing fee for this. Others will invest in a safe for their home. If you choose to keep your gold investment safe on your property, consider increasing your personal property insurance to cover the value of your investment.

    The last thing you want is for your gold investments to be stolen. Also, remember that gold is a relatively soft metal. The imprint or detail on the

    If you choose to keep your gold investment safe on your property, consider increasing your personal property insurance to cover the value of your investment. The last thing you want is for your gold investments to be stolen.

    Also, remember that gold is a relatively soft metal. The imprint or detail on the bullion and coins must be carefully preserved for the gold to retain its full value over the years.

    2. The Prevalence of Gold Scams

    There are scams with all types of investments. Investors must learn to be savvy and select the right individuals or companies to work with. When investing in gold, the unfortunate reality is that gold scams have a significant prevalence.

    For example, some companies may overvalue bullion and sell it to investors for a premium. Others may not sell them pure gold as they have advertised.

    These are only a few types of scams you may be subject to when you buy a hard commodity. If you purchase gold bars or coins, purchase from a reputable dealer.

    3. It May Be a Fear-Based Investment

    Because gold is often purchased in times of economic crisis and when inflation or deflation risks are high, this can be a fear-based investment. The smartest investors who regularly make wise investment decisions take the emotion out of their financial decisions.

    They carefully analyze the market, portfolio, and goals to determine the right moves. Fear-based investments can be wise in some cases but also tend to be detrimental in many instances.

    4. The Fees Can Be High

    Another downside to consider before you invest in gold bars or coins is the related fees. You may pay shipping fees, transaction fees, appraisal fees, and more for your investment.

    These fees are significantly higher on a dollar-for-dollar basis than other investments you may be considering. If you plan to hold onto the gold for a lengthy period, you may earn money back several times over. However, until the value of the gold increases substantially, you may be in the red, waiting for your investment to make up for the cost.


    All types of investments have pros and cons to consider. Most have costs associated with them as well as a specific expected return. When deciding if you should invest in gold or how much gold you should purchase, always keep your primary investment objectives and the diversity of your portfolio in mind.

    There is room in most portfolios for at least some gold. However, it is usually best for most investors to combine gold purchases with other investments to maximize growth and minimize risk.

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