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How to buy traffic on installs with profit

As you know, we have been successfully distributing casino applications for installation for a long time. And it would be logical to tell our publishers how to buy traffic for it so they don’t suffer.

Let's start from the beginning.

First of all, write to your manager and ask to give the application and naming. Next you need an ad.

Where to find it? Actually there are 3 options:

Spy on Publer
Take an ad from casino’s Instagram accounts.
Come up with your own (from a scratch or formed from borrowed)

A great theme is the use of video ads. Often the reason for the poor conversion rate is a bad ads. It is better to use ads related to earnings and winnings, but it is very important to avoid the wording “invest 100 rubles, take off a million”. The main accent should be made on the excitement, on money and the opportunity to change their lives.

As you know, the advertiser is, in fact, is not interested in the installations, they need the deposits. If you are doing a good advertising campaign that brings a lot of installs, you should understand that the advertiser can still find fault with something.

If you still took someone's ready-made video ad, you need to make it unique. For this you need to change the video/audio range.

I.e. apply filters, insert texts, make cuts of different videos.

There is another option, if you are too lazy to work on unique, simply re-register the video through a program like Adobe Premiere.

Well, our ad is ready. We have an account, we but traffic with optimization for the installation. Our target audience: male, 22-45 years without any indication of interest.

Launch

If your account doesn’t have particular trust (you worked with it during a short period of time/didn’t work at all), it is better to run 1 advertising campaign, 1adset, 1 ad. The daily budget should be kept at the level-3-4K rubles, on iOS the price for install 1.8-2$, on Android 0.6-1$. Why 3-4K rubles? Because for 1K your campaign will be slow, if it doesn’t work, than we will immediately stop it, but we will tell about this later. For the placement we choose Instagram and feed.

RR (KPI)

For an adequate understanding of RR (KPI), we need to buy traffic for about 50-100 RR (KPI) installations per week. Why about 50-100 and why in a week? Because we pay in weekly periods monday-sunday. Why 50-100? You can do more, if you do less than 50-100 it is almost impossible to understand the reality. Example: 30 installations, the next day 5 people opened the application, RR – 16.7%, and if 6 people open it, then we will get 20%, and if 4 people, then 13%. The percentage is very flexible, and the fewer installations, the more incomprehensible the picture. And our payment depends on RR. The more installs we have, the clearer the situation is, the main thing- work without fanaticism.

Optimization

Imagine that you have launched the advertising campaign, and the first installations are at a very expensive price. In this case, stop the campaign and start again.

This is called “adset doesn’t work well”, in FB you can create 5 identical adsets with one target and ad, and all 5 will have completely different indicators. Therefore, if you launch and it doesn’t work(expensive install), it makes sense to stop your campaign, re-create and run again. How much money do you have to spend to understand that “adset doesn’t work well”? – It happens that the installation costs 150 rubles, and after 3 first, installation costs 50 rubles.

When do you need to stop? If you have spend 2-4  price of a lead, and adset is still not very good, it's time to stop (installs cost 300 rubles). If after 2-3 prices of a lead adset doesn’t bring you profit, that is, the installation is at the price of payment-you can give it a chance and wait for a few more installs.

If 1 ad does not work on 4-5 adsets, this means that it is really bad and there's no point in testing it. From 10 different ads usually about 3 work well, the rest you can just delete:) Ad is a video + text. By changing anything in this combination, you can get very different results.

Conclusion

All we need, for example, when we buy traffic on iOS for installations, is that the installation costs about 1.8-2$, and we got$ 3, and acceptable RR (more than 20%). Accordingly, when the limit is  more than 1000 installations daily, $ 1 profit from the installation will be an excellent result:)

In general, this is all that you need to understand when buying traffic on install. We are working in such a way  and we would like you to know this method)

If you want to work with us, please text our manager  - t.me/gamblingpro_max

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Features of work with the target audience of the USA

The United States of America is a country in North America with a huge territory, which is home to about 329 million people. The entire territory is divided into 50 States and one federal District of Columbia.The capital is Washington, the official state language is English.

Every year, on July 4, American citizens celebrate Independence Day from Great Britain, the country that colonized America until 1783. After years of war, the colonists won and the U.S. Constitution was adopted in 1787.

This story has affected the country, people, development and gambling. 

As we know, the true birthplace of gambling is considered to be England. English settlers, who came to develop a new land, carried all their life and traditions, that changed because of the culture of the locals.

The new settlers made gambling a cult. Everything was at stake: money, jewelry, free labor, and even freedom.

Representatives of different classes often solved their conflicts during the game. In 1610 it was the first horse racing that had been recorded. In the next 100 years, the settlers began to introduce a tax system on gambling entertainment. With the help of taxes from this activity they were able to start the development of several large cities

After 1787, the development of gambling only accelerated. Such entertainment began to be considered a real form of recreation and enterprising Americans began to organize gambling cruises along the shores of the Mississippi. It was these cruises that saved the gamblers with whom the puritans were actively fighting for the liberation of the States from gambling entertainment. 

In the late 19th century almost everyone played on the mainland! New settlers from Africa, China and other countries brought their games, rules, and that is why the American entertainment industry developed at a furious pace.

Americans began to bring girls to dealers to attract more players to the casino and they were the first in this innovation. 

In 1856, there were more than 100 gambling houses in San Francisco. The city was full of crooks, prostitutes, and gamblers who went to the city in search of money and a good life.

The world's first slot machine was assembled in San Francisco.Perhaps that's why Americans love to spin slots and consider them their national game.


In Las Vegas gambling was legalized only in 1931.


Today gambling is legal in the USA but with a lot of kinds of restrictions.

The rules and nuances of the game are governed by Federal laws, state laws, the Federal Gaming Commission and the rules of the casino itself. Therefore, in different casinos, even in the same city, the rules can be very different.

The largest gaming centers are considered to be Las Vegas, Atlantic city, and also casinos on the water, which are legalized in Louisiana and Illinois.

However, in 48 States gamblings are allowed in different forms, and only in Hawaii and Utah they are banned completely. 

Online gambling has been allowed recently and only in a few States. Today online casinos are very popular because of the love of passion and active development of information and computer technologies. 

Tourists who come from all over the world choose land-based casinos. 

The market is filled with a large number of casinos that are registered on the basis of other countries because of unclear decisions in the development of online gambling.

Why is it interesting and profitable for us to work with Americans?

1. As we have already said, Americans are very gambling people. This is their national trait.

2. They are cheerful and energetic. According to US residents, an optimistic approach to life is more productive than a pessimistic one. That is why they try not to get upset because of minor losses and problems.

3. The average wage in the United States is $ 905 per week.Therefore, if we talk about the residents of the United States as players, they are like no one else perfectly suited to our target audience.

4. Today percentage of Internet users in the United States is 88%, and 68% of them prefer to use mobile Internet that is important to consider when working with them.

About Social Media:
1. Facebook is one of the most popular social networking services among the entire population of the United States. Here they learn the news, communicate and share their interesting events.
2. Instagram is the second popular social networking service, where the most important thing is content. Americans like to share life events and they spend a lot of time on Instagram.
3. Twitter is still popular but most Americans only read it.
4. Snapchat is popular among young people who want to show their real life.
5. And the last one is Medium. It is an online publishing platform for bloggers. Here different companies and brands write about their advantages and work in their field.

Here we finish our story about America and we suggest you work with this GEO.

If you want to work with us, please text our manager  - t.me/gamblingpro_max

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Blockchain and casino: better together

A blockchain is a certain chain of sequentially connected blocks, each of it contains information. Copies of chains are usually stored on many different computers and are virtually independent of each other. In fact, it is a digital register that is used to record transactions. They, in turn, are carried out using cryptocurrencies and tokens. 
This technology is a very profitable complement to online casinos, and now we will explain why. First of all, casinos use blockchain to handle the results of the game, making online gambling fair and transparent for gamblers.
The main problem in online casinos has always been that all transactions are hidden (all data on winnings, payouts and game results are practically inaccessible to public control). Blockchain allows to monitor the flow of funds: a new block is added to the data chain and updated on thousands of computers that are stored in a decentralized manner. 
This technology literally forces the owners of online casinos to be honest and maintain a high level of service, because in this case anyone can easily check all the statistics of the casino.

The main advantages of blockchain-casino:
- the transparency of the system
- the anonymity of the players
- reliability
- the lack of banking fees
- possibility to reduce the level of minimum transfer
The blockchain trend is becoming more popular every day. It still raises doubts, because not everyone fully understands the scheme of the technology. However, once again I would like to emphasize that it is in the field of gambling that the blockchain gives advantages to both the player and the owner of the game.
Below you can find the coolest offers, where cryptocurrency is accepted  and where the games on the blockchain are already implemented.
If you want to work with blockchain casino offers, please text our manager  - t.me/gamblingpro_max

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Online-gamblers: who are they?

All those people who want to run an online casino at least once have wondered - who will be gambling? In order to understand this, it is necessary to identify the target audience. After all, the more we know about it, the higher the probability is that we will be able to attract it correctly.
Strictly speaking, the entire audience can be divided into several simple groups:

1) Regular players (addicted, willing to earn or just fans of interesting strategies)
2) Accidentally comers (those who are interested in playing, who have nothing to do or who want to feel the excitement)

Each player, regardless of the group, chooses a certain theme of the games, based on their personal preferences. It is important to understand that it can be both women and men. In this regard, you should try to consider the preferences of both these groups. Women tend to love bright designs with familiar characters from movies or shops with a bunch of stuff. As for men, many are attracted to the game in its classic form, this game gives you the opportunity to plunge into the heyday of conventional casinos in Russia.Some people like when on the background there is a nice music, when the game is like an unforgettable adventure, and there are those who pay attention to the cool graphics and the algorithm of the game.According to statistics, all players are between the ages of 21 and 75. Quite a large spread, but this is the advantage. Such data can safely say that online games are interesting to all people, regardless of generation.

The principal issue that distinguishes several groups of gamblers is the level of their income.

1) medium-income (They can afford to play for fun, the game really entertains them and gives the opportunity to test their luck, and therefore a sure way to attract such an audience-the use of promotions, which offers to evaluate luck)
2) low-income (They want to make money. They always pay attention to bonuses and gifts - this is the key to their interest)

If we talk very conventionally, the portrait of the target gambler can be represented as follows: they are mtn or a womtn aged 25 to 35 years (if we talk about RU GEO, abroad in casino play mainly people over 35 years), who devotes their life to work. They live in cities, travel by public transport or a cheap car. On weekends they sincerely try to relax and to somehow escape from reality. These players like watching movies, surfing the Internet, chatting online. They are really fun to play, at least because it allows to change dramatically the normal way of life.
So what drives all these people? Of course excitement. It is human nature to experience this feeling. Anyway, we all love the excitement. Online gambling can be compared to a race at high speed: drive, emotions and desire to win! Not always people just want to win-most players even after winning continue their "race" and at the finish line they are in the red. In the future, the desire to take revenge makes them come again and again. For those who create this business and want to make money on it, it is important to simply understand that every person at least once in his life will start the game. You have to be in the right place at the right time.
And we are the team of Gambling.pro, we can always give you advice. Buy traffic for online casino, do not miss the opportunity to earn! 

If you want to work with us, please text our manager  - t.me/gamblingpro_max

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The agony of indecision: СРА, CPL, CPI, CPS, RevShare. How to choose the best payment model for your traffic?

Hey! Many beginners or those who first start working with the Gambling and Betting verticals get lost at the start when choosing a payment model and rate for their offer. In this article I want to tell you about the algorithm for selecting an offer with optimal conditions for your traffic :)

What do we have today?

CPI is a model for paying traffic for app installations. It is used by advertisers who have their own native application. Payment for installation in Russia and the CIS can vary from 1.5 to 2.5$ for Android traffic and from 2 to 4$ for iOS. Abroad this model of work is not very common but payouts are still up $ 1.

CPL - in Russia and the CIS, almost no one uses this payment model because of its several disadvantages: registration is much easier to cheat so such offers attract dishonest webmasters who earn by fraud. Because of this, there is a second disadvantage - such traffic has to be closely monitored and analyzed. It turns out too much work for the advertiser and this work does not always pay off. Payment for registration on the Vulcan Club offer in Russia once reached the mark of 12$ , then it decreased to $ 5, then even lower, then the advertiser rejected this payment model. Now in Russia and the CIS, you can find rare advertisers who continue to pay for traffic using CPL model, but the rates are not higher than $ 5. Among foreign offers, CPL payment is more common and such offers are much more regular. Payments abroad are much higher and can reach up to $ 20 for registration on TOP GEO, but most foreign casinos are licensed and have very long registration forms with 6-10-15 or more fields, this reduces traffic conversion in registration by 3 times. But even with this conversion with large payouts, you can keep a good ROI above 100%.

CPA is the most popular and widespread payment model for gambling offers for deposits. It is more difficult to get deposits than registrations, and the payment for this goal in Russia and the CIS can reach $ 80. Traffic for these offers is evaluated by advertisers using different parameters, and CPA rate (and CPL, by the way, this can also be) varies depending on which traffic source you use for purchasing. Traffic from low-quality sources (such as teaser networks, push notifications, clickunder, telegrams and so on), is paid at a low rate, usually about $ 40. Higher-quality traffic from social networks is bought at an average rate of $ 50-65. The highest CPA rates go to those who use SEO, context, ASO as traffic sources.


CPS - in the context of our niche, I mean CPS is payment as a percentage of the deposits made by your players. In my practice, there was only one such offer for Russia. There was also some kind of volcano with payment to the webmaster of 50% of ALL new deposits, made by its players. All deposits mean both: from the first and from repeated ones. The offer existed with such favorable conditions for a very short time, only a few months, after which it disappeared without a trace and I did not see anything like it anymore.

I have one logical guess why this could happen. Knowing the background of the casino, I understand that no product will be able to give partners such a percentage of the "dirty" profit without losses for themselves. Because it's weird, like it don't take into account that people can win and withdraw money and the casino will be in  the red.

If you see such an offer, be vigilant! Probably this is a very unstable site that will close soon.

RevShare is one of the first payment models that casino affiliate programs offered their webmasters. Payouts for revshare vary greatly and often depend on whether or not the casino has a license.

When there is no license, and the casino can set up a lower return for players - webmasters are usually paid more, since the percentage of the casino's profit in this case is greater. Such products can give up to 75% of the profit to webmasters. Whether it's licensed casinos - the return of their slots is regulated by game software providers, and here the casino's profit may be much less than in the first case. Because of this, the maximum allowable percentage of payments on revshare for such casinos is usually about 50%.

About RevShare payment model, it is important to know something else - there are 2 concepts GGR and NJR:

GGR is a financial indicator that determines the gross revenue of a gambling establishment. 

NJR is a financial indicator that determines the net gaming revenue of a casino.

In terms of offers, such details, of course, are not advertised but Gambling.pro will teach our people the right things, and here is one of them - check with your Manager what is the formula to calculate the percentage revshare on your offer. Do this right away to avoid further questions.

It is worth noting that sometimes 30% of GGR can give more returns than 70% of NJR. This applies to both bookmakers and casinos.

Hybrid offers- now such offers are almost not found on the market, but there was a time when it became fashionable to mix different payment models within the same offer, for example: CPL + CPA , CPA + RevShare, CPL + CPA + RevShare ,usually on such offers, the rate for each of the payment links is much lower than in solo offers. For example, not $5 -  $45- 60%, as it may seem at first, but $2 - $ 20 -10%. On the one hand, this new payment model once attracted a lot of interested webmasters, on the other hand, everyone quickly realized that the usual solo CPA, CPL or RevShare, is still more profitable in the short term, and at a distance.

Advertisers usually place bids on offers based on the average conversion rate, and they do it in such a way that, regardless of the payment model used, they spend approximately the same amount of money on their advertising campaigns. That is, if your conversion rate is close to the same average that the advertiser calculated from, then for you, in fact, then for you, in fact, all the conditions for bids on its offers will be more or less the same. 

Another thing is that when the conversion of your traffic is very different from the average values, then you need to think carefully about which offers will be more profitable to work with.

In this case it is necessary to start from the following indicators:

CR in registration-strongly depends on the type of your traffic source, and it is difficult to say any one specific figure. One thing I can say for sure, if it is not available, then we will not continue working with this offer xD

CR in first deposits is a key indicator for us. Most advertisers in Russia and the CIS come from an average of 10%.

CR in repeated deposits - this indicator is highly dependent on the actions of the advertiser,but also on your working approach, on how much your traffic is targeted and whether you use additional methods of conversion. The normal level of repeated deposits in the casino in relation to the first deposits is 70-100% at the end of the first week and 150% in the following days,in betting, this figure is much higher, and can reach a ratio of 200% at the end of the first week and up to 500% in the next.

Number of bets - this indicator allows you to draw conclusions about how active your players are. It’s clear that the more the better!

The sum of all deposits allows you to evaluate the contributions from your players.

The amount of money withdrawals is an important indicator for those who are primarily going to work on revshare. The more money is withdrawn, the less earnings the webmaster makes. In a casino, this is quite difficult to influence, but in betting it is quite possible to create such a situation that there are fewer withdrawals of money from your traffic… You know what I mean :)

So, what should we do with all this now? Let's say we have an offer that can accept traffic for all types of payment model,which one to choose?

Test and watch... xD

If we have a conversion from registrations to first deposits more than 10%, for example 20%, it will definitely be more profitable for us to choose deposits than registrations, since our ROI will be approximately 2 times higher on this offer.


Why? Because, based on the average conversion rate of 10%, the advertiser will put a bid for registration, for example, 500 rubles, and for a deposit, for example, 5000 rubles.

If we receive 100 registrations for CPL model, we will receive 50,000 rubles payment.

If we receive 10 deposits from 100 registrations (the average conversion for which the advertiser counted), then our payment will also be 50,000 rubles. But if we get at least 11 deposits from 100 registrations... or 12,13,14...20, then our CPA payment will grow, relative to CPL.

If you see that your players make a lot of bets, make large deposits, and make a lot of repeat deposits, it probably makes sense for you to think about switching your traffic to the RevShare payment model, because in this case, the advertiser will pay you much more than CPA or even more so CPL.

A few more important points to consider when choosing an offer

Regardless of the payment model, you still need to assess your strength on the following points:

Conversion limits-some offers have a limit on the minimum conversion limit. This is introduced due to the fact that the advertiser is unable to analyze the traffic with a too small volume. So we build statistics on the law of small numbers… But we can't reduce them to 0 and analyze single conversions. On some offers, the limit is very small: 20 registrations or 5 deposits per test. Somewhere this limit is higher, for example, 100 registrations or 25 deposits per test.

The catch is that both the "small” and "large" limits given in the examples are actually both very small...xD And the best option is to buy all the test traffic within 1-3 days or a week. Only in this case, you have an almost 100% chance to fulfill KPI and prove yourself in working with this advertiser. If such a small amount of traffic is " smeared” for a long period of 10-15-30 days, its quality will be much worse. If your volume is very small , it is better to choose an offer with a smaller limit.

Baseline-sometimes payment is charged not for the minimum deposit possible on the site, but for a certain amount of deposits that the player makes. On offers of the Russian Federation and the CIS it can be 150, 300, 500 or even 1000 rubles. Conversions on such offers may cost 30-50% more, but the presence of a baseline over 150-300 rubles reduces the initial conversion to deposits by about 20%, a baseline of more than 500 rubles can remove more than 50% of the conversion. Choosing such offers is beneficial for those who have a big part of traffic making large deposits, for example, those who use SEO, or the context to the brand-this will work. But traffic from FB at best consists of 60% of the minimum deposits, or even 80%, so in this situation, it may not pay off.

Qualification is something else beyond the baseline. The most common qualification is the number of wagered bets (wager in the casino). The condition may look like this: payment is paid to the webmaster when a person makes a deposit and plays 10 bets. Having a qualification does not make the offer bad. All this is necessary for advertisers in order to protect themselves from fraud. Moreover, the qualification parameters are always achievable for the webmaster and do not represent anything impossible (there are no advertisers with impossible qualifications in Gambling.pro). If you buy a target audience, then qualification is not difficult to complete.

Updating statistics - due to the uniqueness of integrations with advertisers, it turns out that statistics for different offers can be displayed with different delays in our system. In most cases, the update takes place in real-time mode, but there are also offers that transmit postbacks for conversions 1 time per day or 1 time every few days. If you work with a large volume of traffic, when you need to immediately monitor and analyze its quality - these offers are not suitable for you. On the other hand, if there is no alternative offer, you can request statistics from the advertiser's system through a personal manager. 

KPI- I have written a lot of words about this issue . Here I just want to mention that there are offers with more complex KPI, and there are offers with simple ones. If we are talking about Russia and the CIS, and you work with a source where the traffic quality is not the best, I do not advise you to choose offers with high rates, because they will have high KPI for deposits and repeated deposits. Abroad, KPI is not as strict and advertisers often accept traffic from all sources at the same rate. Rejects are rare, except in cases where the traffic is not active at all and is more like a fraud. 

Hold and conditions for payments - check with your personal manager in advance how payments are made on your offer, so there are no surprises like: you bought traffic on Monday and waited for payment on this Friday, spent all the money on Thursday, and the next day it turned out that at the beginning of the next week, the advertiser will do traffic analytics for this week, and will pay for it only on the next Friday…

The hold period is also very important. If you don't have a lot of turnover, then choosing offers with a hold within 30 days is not a good idea, it is better to choose a hold up to 14 days. For some offers, it is possible to reduce the hold period and make early payments. You should check with your personal manager about this possibility for each specific offer.

That's all. I hope this article will help you choose the right offer that will bring you the largest ROI =))

If you want to work with us, please text our manager  - t.me/gamblingpro_max

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Features of work with the target audience of Switzerland

Today we want to open another country for you. This is the birthplace of the most delicious cheese, the sharpest knives, the most accurate watches and, of course, the best chocolate. It is Switzerland. 

Switzerland is a country bordered by Italy, France, Germany, Austria and Liechtenstein. There are several official languages: German, French, Italian and Romansh. 

In the list of countries by GDP Switzerland is in 19th place, and the income level of the population is one of the highest in the world. Switzerland is a world leader in gold refining, and the country's main economic resources are industry and trade.

Let's start with the history. Gambling appeared in Switzerland quite a long time ago, as in many other European countries. However, the real casino appeared in this country in 1804, when the first casino room was opened in Lugano. Anybody who has been to Switzerland knows that the country is divided into cantons, they are administrative-territorial units. The state did not control the first gambling houses, but the cantons made rules for them. In 1872 Germany closed all casinos in the country and this, of course, impacted on Switzerland. In 1874 a ban on gambling was added to the Constitution. This was done in order to stop the Germans from going to Switzerland and spending their money. However, there was one trick. At that time there were no concepts of “casino” and “gambling house” and that's why enterprising Swiss still managed to play cards and other games for money. So in 1920 another provision was written in the Constitution according to which the cantons have officially received the right to regulate the activities of gambling houses in their territories. 

Actually, canton in Switzerland is sacred. There is even a good joke and the locals love it:
An English boy, a Norwegian boy, a French girl and a Swiss girl were discussing where babies come from:
“It is the stork,” said the English boy, “he brings them in a sling.”
“No, no, babies hang on Christmas trees”, said the Norwegian boy.
“Babies in France are found among the cabbages”, said the French girl. “How is it in Switzerland?”
“It depends on the canton”, replied the Swiss girl.

Let's go back to the history of casino legalization: no other amendments were made until 2000. However, after much thought and discussion, the authorities passed the law on gambling and gambling houses and finally legalized that sector. So today the casino must get two permits from the Federal government and only after that it has the right to open its doors to guests. Moreover, Switzerland has not restricted the financing of casinos by foreigners and for people with big money, this is a great opportunity for a prestigious investment.

As you know, Switzerland is famous for its mountain resorts, which are associated with the luxurious life of wealthy people, so a large number of casinos are open precisely in these resorts. All casinos in the country are divided into classes and the most prestigious classes are considered “A” and " E”. Of course, Switzerland is not American Las Vegas but today the number of casinos per capita in the country is one of the highest in the world.

What can we say about online gambling in the country? It was legalized recently, in 2017. Players' winnings are taxed only if the amount of winnings exceeds $ 1 million.

Why do we like the Swiss? And why is it interesting to work with them?

Well, first of all, the Swiss love online casinos because, as in many other European countries, casinos are not just entertainment, they are a way of life. And in order to go to the gambling house, you need to dress specially and prepare, because there's a different life behind the casino doors. So it is much easier to load the site. 
90% of the population are network users and 70% of them prefer to use mobile Internet.
The Swiss are very, very constant. They like to buy the same juice for tomorrow all their lives, they don't like to change jobs and they are friends with the same people for years. So if we lure them to the casino, and it's convenient for them, it's for a long time.
Swiss people respect their holidays. They do not make noise even with vacuum cleaners on weekends. They like to spend their time reading a good book, taking a long Sunday walk, or methodically preparing dinner. They value every second of their day off. So the excitement is not perceived as a way to earn and the game is relaxation and pleasure.
The Swiss are not quick. They are in no hurry to live, they systematically and confidently climb the career ladder, that's why they can be easily attracted by improving the quality of life but not by quick earnings .

As for social networks in Switzerland, everything is trivial and identical to France:
- Facebook is the most popular social network in the country.
- SkyRock is a French social network that is actively used by the Swiss, it has been functioning since 2002 and it is one of the ten most popular social networks in the world. The network has over 2 million users.
- Instagram.
- And Telegram which is used for transmission of any type of content, also for moderation of its own channels.


If you want to work with Swiss offers, please text our manager  - t.me/gamblingpro_max 

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Features of work with the target audience of Mexico

Mexico is a country in North America with a population of about 130 million people.

Mexico is an industrial and agricultural country, one of the most economically developed in America. The country is actively producing oil, natural gas (one of the leading places in America), iron ore, sulfur, antimony, mercury and graphite ores.

As for the Internet, the number of users is 65.3% of all residents. Most often, residents of the country go online using mobile phones, which is especially important to consider when working with them.

What is the situation in the gambling market?

Until 2006, gambling in Mexico was not as common as it is now. At that time, there were about 200 casinos, and now their number is about 800. However, many casinos in Mexico are not legalized and operate without proper documents. The reasons for this lie in the obstacle of the Catholic Church to the development of the gambling industry and in the policy of the state.

Nowadays, Mexico has developed several bills relating to the full legalization of gambling. And one of these projects involves attracting foreign investment in the construction of a casino (up to 50% of the project cost), stipulates the taxation of gambling establishments (18% of income) and the distribution of funds received. Why does the government believe that the issue of legalization of gambling establishments is so important? Because, as mentioned earlier, most casinos operate illegally, every day they attract the entire criminal environment of the country, who ultimately has a very negative impact on the safety of players. All those who want to play, but don’t want to risk with their lives - choose a casino in hotels. Such places guarantee both excitement and safety.

As you know, casinos at hotels are very popular among tourists, but the locals, as a rule, have a more interesting choice – illegal slots or online casinos.

Mexico is the fastest growing online gambling market in Latin America, generating $ 300 million a year. However, not everything is so perfect. Local residents are not allowed to use the sites so popular among gamblers - online poker and other gambling. These sites are targeted at wealthier foreigners. Locals bypass all these bans using their mobile phones to play. However, the government has plans to block all unlicensed operators. Another way to test your luck, which is used by Mexicans-a game on foreign sites. Many of the online resources offer their services in Spanish, and some of them are specifically designed for the Mexican player.

As you can see, the Mexican market is more than attractive to us. Now, by tradition, let's look at the Mexican player. Who are they?

- Mexicans are very funny, they like to celebrate holidays. They enjoy national dates, borrowed fests, and religious ones.
- Mexicans are leisurely, they will never do anything in the bustle.
- They love football. It is played by both men and women, and children, and from an early age. They make bets, argue with each other, who will win, desperately rooting for their favorites.
- Mexicans are very generous. They tend to overspend, even if these amounts are not so large.

Now let's discuss what social networks are popular in the country?

- The first and very dear to the Mexicans is the social network Twitter. This is where they read the news, and trust this source more than others.
- The second most popular social network is Facebook. It is used for communication and to share all personal news.
- In large cities of Mexico, there are also special messengers, residents use them mainly to communicate with local authorities and to give information about the drug trade.

So, we visited Mexico. We are sure that you will be able to work with this geo and in the future you will fly to this colorful, original country. Further-more...and there are still lots of countries)

If you want to work with Mexican offers, please text our manager  - t.me/gamblingpro_max

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Foreign VS Russian offers. Which one is A №1?

"What offers are more profitable to work with, foreign on russian ones?"

Runet is a very attractive place for many webmasters, here everything is different, everyone speaks their native language, here, as many people think, there are no problems than with foreign offers. But why everyone is still tend to work with foreign offers?

We will explain everything in order…

The first and, in our opinion, the most important reason is money! No matter how long you have been working, a couple of days or a couple of years, foreign GEO will pay more. If in the Internet you can get about $6 - 9 for confirmed lead in the retail sector, abroad you can earn $20 - $ 50 per confirmed lead, and even more!
As for gambling, the average price in Runet usually varies between $40-70 per lead, and the bourgeois is 2-3 times more - $ 70-250 per active player! And so in all verticals.
The second reason is the audience. According to the latest data, the Internet audience of Russia is 109.5 million people, which is only slightly more than 2% of the entire foreign audience in the world. We have to improve, don’t we?
More audience, more opportunities to scale, the less the audience - less. The tie  is quite simple: D
The third reason is a person's income. I think no one will argue with the fact that the standard of living of the average "foreign resident" is higher than in Russia. And this fact means they can spend more on themselves. Moreover, online stores have appeared before and have already gained much more confidence than in Russia.
Of course, it is necessary to understand that the competition for foreign GEO is higher, but since the target audience is sooo large, then you should not worry - there are enough leads for everyone!
If we sum up a little, foreign offers are much more profitable and will bring much more profit than the ru - offers, but this is subject to persistent and high-quality processing of the target audience, of course.

A little tip: If you are a novice or you have a small budget, you should not immediately climb into the top GEO, it is better to try cheap and little-known GEO, where the competition will definitely be lower.

"Is there a difference in target audiences and methods of promotion? Or is it the same as ours?"
Experienced webmasters say that there is no difference. There are exactly the same people who want to quickly date with someone, win millions in the casino, lose 45 + kg per month, and in general they want a lot of things. There are so many offers, the main thing is not to get lost.
You will be required the same skills as in Runet - consistency, analytics, money in the turnover and quite specific actions to achieve a goal.
Prelanding, creatives and the style of work are almost indistinguishable from the buying of our dear Russian offers.
But still, before you go abroad, we recommend to look through the various thematic forums and groups. After all, you need to know what verticals go better and which are worse. From our own experience, we can say that the vertical Gambling shows excellent results in almost all countries of the world, from the poorest to the richest! :)
When working with other verticals, in order to select the most suitable offer you can rely on simple, we would even say household features of the mentality in the selected country, or other features specific to this GEO.
Maybe the country has any problems with the environment. For example, in some Chinese cities the air is very polluted. In offices, people do not open windows, the air is supplied by air conditioning. Tap water is dangerous for health because of its contamination. We can assume that the offers that will help to solve such serious problems of citizens will be of great interest :)
For example, in North Korea (and Vietnam), girls never purposefully sunbathe. Light skin for them is a necessity, so there is a huge demand for various creams that will help make the skin lighter in several tones. Also there is very common plastic surgery. But why go under the knife when there is our miracle tool that will make your breast bigger, correct the shape of butt and breast?!

In Thailand there is the most pliable audience for the sale of various medicinal drugs and cosmetics. This should be used!
In Japan white is considered the color of mourning. The coffin should be white, the whole funeral procession should also be dressed in white. In Turkey, this color is purple. Such "nuances" should be taken into account when creating various ads.
And finally... In Russia, the peak of views is the time when a person gets home after a working day on public transport. In foreign countries, people often use private transport, where it is not always convenient to look at the phone and look for something. And there are a lot of such nuances, you need to be ready for them.
Look for pre-landing that may have been done before, on similar or even the same product under the selected or other GEO, at what time, and how these goods were sold, the more information you have, the more chances to achieve success.

"Well, OK, and are there any other tips so I will not waste all the money?"
1. Choose a good affiliate program!
You will be in constant contact with it. But which offer is better? What is relevant now? What do you recommend? Someone has to answer all these questions. And it’s better to have a fast reply and not once a day, as it happens :)
If you have very big problems with the English language, but you stubbornly want to work with foreign affiliate program, it is better to look for an affiliate program with Russian support.

Many affiliate programs willingly provide their partners with information about the regions that are worth trying, about profitable offers, make various tops of offers for the week and month, and spread statistical information that will greatly help you with the initial launch of a new advertising campaign.

2. Do not be afraid of another language and the fact that you do not know it!
You do not need a lot of time and effort to find a couple of template phrases in the dictionary and translate them in Google translator into the desired language or hire a freelancer who will quickly perform any of your tasks for a small fee.
If you decide to hire a freelancer or translator, it is desirable that it will be a native speaker, a representative of your target audience, as he will be able to add slang expressions that will revive your creativity.
Correct translation plays a very important role and can significantly improve your CR. Your translation should definitely be better than the description of some products on AliExpress 😄
You should also pay attention to various public and forums in which you can find a lot of information on ads, offers, and in general to learn about any nuances that can trap you on various GEO.
At least - you can always contact us with all your interesting questions. Managers, supports and top webmasters who are working in our team will always be able to turn you out to be success stories and to put on a path that will lead to a large number of conversions abroad! Especially on Gambling…:)

3. Understand the mentality of the audience!
There are lots of various features in each GEO that can help both attract traffic and scare it. All this should be taken into account when creating ads and advertising campaigns. Do not be lazy to read various articles, additional information is not superfluous :)

4. We managed to do this so you will be able as well!

If you want to work with us, please, text our manager  - t.me/gamblingpro_max

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Features of work with the target audience of Turkey

Turkey is a wonderful country located in Western Asia and southern Europe. The population is 79.4 million people. the official language is Turkish. The country is home to different nationalities besides the Turks, including Armenians, Assyrians, Greeks, Kurds, Crimean Tatars, as well as Georgians, Albanians, Uzbeks and Azerbaijanis. Religion is legally separated from the state, and everyone has the right to profess any religion, however, the majority of the population are Muslims.

What are the activities of the citizens? - They are mainly engaged in the tourism sector, it is one of the fastest growing industries in the country's economy.

The number of Internet users is 72.9%, their age varies from 16 to 74 years. At the same time, a little more than 50% of users prefer desktop computers to access the network.

What is the situation with casinos in Turkey?
As in Russia a few years ago the government adopted a law to ban gambling in the country. First of all, it is connected with religion, the state sincerely tries to protect its citizens from sin. However, when a few years ago, Turkey dramatically lost a large number of tourists due to the fact that many of them were going to play in the casino, the authorities decided that there should be some casinos but only in large prestigious hotels. Since then, the Turks themselves began to grieve, because they could not afford to come to an expensive hotel and play in foreign currency. Then online casinos came to the rescue. All Turkish casinos have launched a rapid activity on the Internet. When the authorities realized that they had failed to regulate this sphere of activity, they began to actively close hundreds of online poker and other gambling sites. According to the law, those operators who are violators are obliged to pay from 100 thousand to 500 thousand Turkish liras. The police has a specialized unit that monitors this kind of illegal activity. Nowadays, the Turkish authorities are well aware of what huge sums they lose every year, so they do not stop discussing the legalization and prohibition of gambling in the country. It is very likely that in the near future the situation will change in a more favorable direction for the players. At the moment, the Turks bypass all prohibitions using mobile versions of foreign providers, this is the most convenient and successful way to play.

Why do we enjoy working with the Turkish player? What are their features?
We would like to emphasize that now we will not talk about those Turks who work in hotels as beach-boys and bartenders, we will talk about the total mass of local residents.

The Turks value their families very much. They are very attentive to the desires and feelings of their wives, always listen to them.
The Turks are very temperamental and romantic. They can be described by the phrase: “Shoot for Mars, settle for Venus.”
Millions of Turks are really ready to lose money, online casinos are often visited by quite wealthy men. They come to play not for money, but for pleasure.
It is important to understand that even though the Turks are Muslims, most of their rituals they perform as a tribute to history. Their religiosity is more of a tradition than a faith. That is why many Turks drink, play cards and eat pork. (Again, we are talking about a larger mass of secular population).
The Turks are very sociable, they constantly communicate. They are ready to answer any of your questions, but they themselves will ask at least a hundred:)
Turkish men love football, they actively discuss matches, games and follow all world events.
Turks live one day. One story on the subject, taken from real life. The Englishman had a restaurant in Antalya, of course-the Turks worked in it. After he gave the salary, as it should be, all the penny and in time, he was approached by the Turkish Manager who said - "What have you done, you can not give employees the entire salary, because half of them will not come to work tomorrow...". Many of the workers did not come to work the next day. It turns out that it is necessary to give only a part of the salary, then the employee will have an incentive to go to work, because if something happens – they won’t be paid, otherwise –they already have money, so there is no reason to attend the workplace.
And one more thing that is important for working with this GEO: it is better not to count on the female audience. Girls in all possible ways try to emphasize their commitment to these traditions. And they will never visit the casino, on the contrary, will closely monitor their husbands.


So we have visited another wonderful country. Opened you another GEO, which can be cool to work with. And now, when talking about Turkey, you will remember not only all-inclusive in Max Royal, but also how much you have earned on it:)))


If you want to work with Turkish offers, please, text our manager  - t.me/gamblingpro_max

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Features of work with the target audience of Poland
 
Poland is a country located in Central Europe with a population of nearly 38.5 million people. Poland's capital is Warsaw and the only official language is Polish.

Until the end of the 20th century, the country was part of the socialist bloc headed by the USSR and this affected the history of the country and its gambling business.

In Poland gambling has come a very long way before this business was legalized. It began in 1768 when an act of Parliament defined the specifics of taxation for ordinary lotteries. The lottery was held 2 times a month on Krasinski square and every time a huge crowd gathered to get a gift.

In 1920 the first gambling house was opened in Sopot. There were only a couple of tables and roulette in the room and employees were former military. A couple of years later the house grew significantly, it brought a lot of money to its owners, and even more money to the Public Treasury.

The official opening took place only in 1931: a small hotel with 25 rooms was built above the casino. The interior of the casino was decorated with the most expensive crystal, bronze and  sea water flowed from the taps. The king of Spain Alfonso XVIII, Greta Garbo, Erich Bochard and many others were in this casino. And all this celebration of life continued until the Second World War. Before 1990, gambling pulled out of Poland in all its forms.

After that the casino was opened in the famous Accor hotel, but that's another story. Today, there are 49 land-based casinos in the country. Approximately one million guests visit them  every year. 

In the country online gambling is regulated by the Ministry of Finance. Only 4 companies can work officially on the Polish market. However, in these companies the choice of games is not wide this is why the grey market exists. In 2017, the Polish Ministry of Finance published information according to which only 9% of users play on legal sites, also the total winnings of all players (on legal and illegal sites) is almost 6 million euros.

Despite all the bans, citizens gamble on the Internet. They use grey operators to send and receive money.

Why is it interesting and profitable for us to work with Poland?
When a famous Polish professor of psychiatry was asked to create a psychological profile of the Poles, he replied that they are pretentious, selfless, persistent and reckless during periods of success. That's the type of people we want - those who can be attracted by high emotions, success and impressions.
The head of the family is a man. Polish women are very conservative, the most important values for them are family and children. Men value work and friends. That's why they are the main target for us.
According to data for February 2019 the average salary in Poland amounted to more than 4600 złoty, and that's almost 1,400 dollars. So Poles are solvent audience.
As for the Internet in Poland,the situation is as follows: 65% of the population are network users, at the same time, 72% of them go online every day and 83% of them prefer to use mobile Internet.


About Social Media:
Facebook is the most popular social networking service in Poland. Poles communicate here.
Snapchat - in Poland, this platform has gathered an incredible number of fans.
Instagram is always in the top three, and Poland is not an exception.
YouTube is very popular among the population, Poles like to watch blogs and channels, as well as shoot videos.
And the fifth leader is Twitter.

Here we finish our story about Poland and we suggest you work with this GEO.

If you want to work with Polish offers, please,  text our manager  - t.me/gamblingpro_max  

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Features of work with the target audience of Japan

Japan is a country in the Pacific ocean; a place where the sun rises. An amazing state with an amazing history. The capital of the country is Tokyo. The population of Japan exceeds 126 million people. It is a developed country with a very high standard of living (seventeenth place in the human development index). Japan has one of the highest life expectancy (82.12 years in 2009) and one of the lowest infant mortality rates.

In addition, this state is a great economic power and occupies the 3rd place in the world by nominal GDP.

In the population, a larger percentage are the Japanese themselves. National minorities include the Ryukyuans , Koreans, Chinese, Filipinos, Japanese Brazilians and Japanese Peruvians. The vast majority of Japanese practice Shintoism and Buddhism. The official language is Japanese.

The country is a surprisingly well-developed, advanced. And it is not surprising that almost 80% of the population are Internet users. 90% of Internet users are between the ages of 13 and 59. More preference is given to mobile traffic, namely 85%.

Now, by tradition, let's talk about gambling. In Japan any gambling is prohibited by the Criminal Code of the country. The only acceptable option to have fun are bets on horse racing and car racing. Lotteries and sweepstakes are held under special laws for entertainment purposes for the population, the income from such events is at the expense of the state or regional governments.

Of course, we understand that, as in any other country, the laws are designed to violate them. That is why the local Japanese organized criminal group, namely the Yakuza, are engaged in the organization of underground casinos. In particular, they organize commercial Mahjong tournaments where cash prizes are drawn. In addition, there are mobile gambling sites in Japan, most of which work without a license and hide their activities in all ways.

Nowadays, the public and government officials are discussing the legalization of casinos. However, a positive decision has not yet been made.

This GEO is the most attractive for foreign online casinos, because the state simply can not track their activities. That is why the Japanese use mobile applications for games and betting in bookmakers which are also banned in the country.

What can we tell you about the citizens of this country, so that you better understand your target audience?

The Japanese are considered one of the most hardworking nations. Their desire to work grows into a real workaholism. In Japanese there is even the word 過労死 / karōshi/, translated into Russian as " death from overwork”, and with this diagnosis in Japan about 10,000 people die every year. 
The Japanese are inquisitive and curious. They like to build theories, test them and test them to a victorious end.
A small difficulty may arise from the fact that the Japanese are law-abiding and fearful. They respect and love their country, and therefore they need to be convinced that there is nothing wrong with the casino, from which they are so carefully protected.
Solving certain problems, the Japanese act on the basis of their previous experience, and not by abstract constructions. Faced with difficult situations, they approach them from a utilitarian perspective. Many researchers of the Japanese national character emphasize that the Japanese immediately accept what is of practical value for them. This corresponds to a kind of Japanese logic of thinking: it is based more on the circumstances than on the given principles.

What social networks do the Japanese use every day?

1.Instagram is the first popular social network in the land of the rising sun. Basically, the Japanese spread their selfies and food, lots of food.

2.Facebook is very popular among residents. Here they mostly write huge posts about their lives, as well as communicate with their friends foreigners.

3.YouTube-well, the Japanese are fond of it. They like to create channels with video clips on the type of karaoke, so that others appreciate their talents. They love videos of car accidents on Russian roads. They even gave a name and created a tag – おそロシア(jap. osoroshia is a fusion of the words "osoroshi: “ – scary, frightening and ”roshia” - Russia“, respectively”frightening Russia").

4.NICONICO-the Japanese have their own version of YouTube. Here there are people who are fans of the anime, vocaloids, as there are lots of covers of high quality and beautiful video. Also here you can see the passage of games on smartphones, live broadcasts of programs, TV series, baseball games, etc.

5.AMEBA is a Japanese social network that focuses on the topic of blogging. Here you can read models, musicians and other famous people. Naturally all again in Japanese. Many Japanese and foreigners are sitting here because of the games. The most popular is called pigu,it is possible to create a character and a house for it, to perform tasks and get paid for it for different goods in the game, have fun and meet people, even stars!!

6. LINE is messenger, which is impossible to avoid, because every Japanese with the smartphone has Line. Not to have Line for Japanese is as amazing as not to have VK account for the Russian.

If you want to work with Japan offers, please, text our manager  - t.me/gamblingpro_max  

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Manual: increase the income with revshare on gambling sites without increasing traffic

Hello, everyone, Artem Prokofiev is in touch.

Let's go!
This manual will be useful for those who make sites dedicated to casinos or betting: as a rule, these are reviewers, where we can find the ratings of casinos / bookmakers and special articles for "players".

For example:

1) The Pogg

2) VegasSlotsOnline

3) Tops Casino Online

I think it's enough to know which sites we're talking about. All these examples are dedicated to foreign countries, but russian people create same sites for russian market. Many of them are working with us, so we cannot show links to their resources. And everyone who doesn't work with us will be showed sooner or later :)))

We will not tell you in this manual how to create such a site, because while we are far from SEO promotion, we are real professionals in the monetization of these resources, because we know all the trends in the gambling market and actively buy advertising on such sites and convert traffic with ROI more than 100%. Now we write this manual, so each site owner could increase their income and, at least, think about choosing Gambling.pro as a reliable partner in gambling offers. Working with us, you would have learned about this topic lots of months ago, because all our partners have been earning almost twice as much from their sites than usual.

I will tell you how we have come to this approach in general, what kind of thoughts and knowledge helped us to develop this approach:

Fact 1: For the last 5 years Internet traffic has passed from desktop to mobile, everybody is watching sites from phones, 80%+ of traffic on the site is now mobile.

Fact 2: 70-80% of all mobile traffic is Android.

Fact 3: Working in other niches, we have found out that if a person installs a mobile application of a casino, he is 2 times more likely to return there, so he makes deposits oftener, which directly affects the income of a casino. The players more often come back because the application is always near and he is also getting push notifications, which can return him.

Now let's combine FACT #3 and think how we can introduce these people not just to the site, but also to mobile application? How can we make them come back more often.

The answer is simple: add a button to install the application instead of going to the casino site (you can use the Google icon), this button is shown only when we see that a person came from mobile traffic and with android, and as we understand from Fact #1 and #2 - it's about 60-70% of total traffic.


You want to know how to  get a mobile casino app because most brands don't have one. Especially the one which will register that player is attracted by you. There are 2 options to solve this problem:

1) Make your own .APK application, which in webview will open your referral link and in fact work as a browser, but it will be like an application on the desktop of the player's phone. When a person pushes the button, he starts downloading that app and then he has to install it. (You do not need to put the application into Play Market). 

2) (HIT!) Make a PWA application, when a player presses the button, the application will be immediately installed on the phone. PWA apps have a much better conversion rate than APK apps.

Test your application to see if it works properly. Mini checklist:

1) It is necessary to save the state of the built-in browser (webview) for the user (session, cookies, localstorage) and to restore it at the next opening of the site. SO THAT A PERSON DOES NOT HAVE TO LOG IN AGAIN

2) Insert Firebase and Onesignal SDK to be able to send push-notification with URL links

3) When a webview opens on top of the site, on the left there should always be a button back, which will open the previous page in the webview (roughly speaking, a user surfs the sections of the site in webview, and there is a button that will bring him back to the previous page) - BUTTON BACK IN WEBVIEW

4) When turning the phone, the browser must adapt

For all publishers Gambling.pro provides personal mobile applications .apk and PWA. Simply register and write to your manager that you would like to receive the app for offer and get it within 24 hours. We have more than 750 offers on any GEO (it is the biggest choice on the market and there is a lot of exclusivity for different countries, which have a very high conversion rates).

Add mobile app installation button to your ratings and increase the profit on mobile android traffic with 

Thank you all for your attention!

If you want to work with us, please, text our manager  - t.me/gamblingpro_max

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Search for bloggers on Instagram

 

Hi, guys! When working with Instagram, one of the steps is to search for bloggers who will post a story with a mention of your account with schemes.

We already wrote that in our work we use this service to find the right bloggers:

 

1. https://influencerdb.com/

B
ut let's take a closer look at how to find a blogger and make effective advertising.


Today Instagram strictly monitors and bans all illegal ways of promotion (mass following, mass liking, fraud - all these are outdated and forbidden ways of promotion). 

 

Why do we need bloggers and what do they give us?

 

w0KAH6XY1H5LgGDAqBFkQmxppp3w4UqfXiiqlgCTU4vaPGVumSRfCKXhRc4IRBEe8qEXk9BCP2iB_kS8UrMWI6z9xWnhVU0ZkJQ-dp9C_BoMvqsE9NHEmGeII_UO5BfypK8m2VAm

 

1. The first and main thing is to attract an audience. A blogger recommends you, places a link to your account in his or her profile and gives the opportunity to subscribe to you.

 

2. Bloggers prepare the audience for your account. A blogger is a person who earns money from his or her audience, he/she gathers the audience long and painstakingly. If a blogger is really good, then he/she is able to influence the audience. Thus, a properly made ad will lead to you those people who are ready to take your information. 

 

3. In our case, increasing conversions is the ultimate goal of advertising.

We can get all these results only in collaboration with real work pages and their owners.

 

How we can search for bloggers in addition to services:

 

1. Use hashtags - first, think about what queries will be interesting to your target audience, enter them in the search and see what options you have. The TOP section contains photos that have received a large number of likes, usually they belong to popular bloggers.

Nmuc1Jc6z0LY8ypbOX0IVkalStiuSCfjZc_dwto95yukc_M5o_tlUXg6cqeDPXHYzLOtbxzuHUf8J876dEwzlIAiZlvq2Wzaaoc9KLQpR_T7fW9VjCPNpdT4BH00sO0y8WoWinuJ

2. Services - as we have already said, this is a fairly simple and effective option. You enter all the search parameters that you think are necessary for your future ads. The service will show you all possible options. After that, you will need to text all the owners and find out the placement price, analyze and agree on the ad.

 

3. Search for bloggers by GEO. You have to understand what audience you will be working with. It is unlikely that an Asian will be subscribed to a Russian person and the other way around. If the work is aimed at a foreign target audience - get ready to communicate in a foreign language.

!Important! Note that in most cases bloggers have another page to text them about PR. So, the probability of a response is extremely low if you just send them a message to the main page. Usually bloggers have a lot of different messages there, while their assistants solve all the issues on an additional page. Look for a link to this page in the profile description or in highlights stories. Another contact may be given there.

 

After you compile a list of bloggers, you need to analyze their accounts in more detail. You have to pay attention to:

 

1. Fraud and activity in the profile. If the page owner has 500k followers and 100 likes , this is not our option. Let it be 10K followers - but there will also be more than 1000 likes and different comments.

 

2. One more life hack - check if people who like photos and comment on posts on the account are subscribed. If most of them are not subscribed to the blog that they like, this is may be fraud.

 

3. Content - it should be diverse. Now you can run personal blogs on instagram. Check out the posts: are they interesting to you? Just a picture with a bunch of hashtags no longer attracts anyone. Posts should be written correctly, and topics should be interesting.

 

4. Who is this blogger? It is unlikely that a mom on maternity leave who writes about diapers can attract to you any players. And the other way around, a person who drives a Porsche and writes about his earnings, most likely, will not be able to adequately advertise infant formula. Focus on this.

How to check a blogger:

1. Telegram channels will help us. @badlistblogger - here you can find a list of all unscrupulous bloggers. In the search enter your nickname and if there is no yours, so this is good. @fromBerek - Olga Berek's channel. Today here you can find more than 700 reviews about different bloggers. Reviews can be positive or negative. The channel owner gives detailed comments about popular bloggers. The disadvantage of this verification option is that all reviews are only about Russian pages.

2. Instalogiya - https://t.me/instalogiya_chat, this is a chat where you can find new reviews about ads from different bloggers, and also bloggers post here a schedule of upcoming posts on Instagram.

3. Calculate ER (engagement rate). The basic formula looks like this: likes + comments / followers * 100%. To make the calculation plausible use 15-20 recent publications.

4. Check accounts for fraud. Use https://hypeauditor.com/ - this service does a good job. It shows detailed statistics on the audience.

 

5. Ask bloggers to send you screenshots with account statistics. (Here we hope for the integrity of the person). It's better to ask bloggers to send you screenshots of their stories statistics. This will not cause any questions if everything is ok with instagram profile.

What you should never do:

1. Do not work with accounts that post birds, cats and dogs. These pages are only for entertainment purposes. 


2. Do not work with accounts that have only beautiful photos. The main strength of a blogger is the ability to influence the audience. No communication with followers - no trust and interest. We don't need that.

 

3. You don't have to work only with top bloggers. Their price is usually very high.

Now the most important thing is WHO ARE WE LOOKING FOR?

1. For gambling - look for accounts about entertainment, earning money, video games. Assess the portrait of your target audience.

 

2. For betting - look for sports fans, fans of extreme recreation.

 

3. And another option - a beautiful life with hints “how to become as cool as I am".

So, this is the most basic steps that you definitely can not avoid when you search for bloggers.

Don't forget that when searching for a blogger, you should always put yourself in the position of your target audience! If you do everything right, you will be happy.

k6Dr9ZVT5mq8epoY3pfjAiP4QSWWKdhdd6xEgkMAbYUVhkVWyL2mYB4KtHdRHI2M8SpDH0jDOOB3simH7f-4oOP2sdUTR6u6lrnprJ_C3tz-m0UNPTi37PgX3Kj_qusoU0xPnDyS

We wish you success and lots of real followers!

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Case: $20,000 on context to the brand. Easy scheme for people who are working with Adwords.

Today I will tell you once again how to start making good money with Google Adwords or Yandex Direct. If you work in foreign countries or with other contextual advertising networks like Yahoo and others, this subject works and brings profit everywhere.

Buying traffic for gambling offers from context is easier than setting up Facebook on a mobile app!

And the ROI is much more stable!

What is the real "Context to the brand"?

First of all you will need:

1) Adwords account

2) Offer, which allows context to  the brand (our team in Gambling.pro has already collected for you the biggest selection of such offers for more than 30 GEOs)

3) Collect a list of the most popular bookmakers or casinos in the country you want to work with

4) Start the campaign, go through auto-moderation - get a profit!

Now in order:

In this case, I will tell our experience and share those offers, which take the context to brand in Russia :

Betting:

1) https://my.gambling.pro/offers/35

2) https://my.gambling.pro/offers/468

3)https://my.gambling.pro/offers/530

Casino:

1) https://my.gambling.pro/offers/6 -TOP offer even split is not necessary, and the rates can raise to heaven with the volume, although from the start you get $80 -cool!

In Russia, it's hard to buy context to a casino brand, because the keys like Vulkan, etc. are in black list in Google and Yandex, so I recommend you to start with betting. If you are professional and you can find a non-standard approach in order not to use the keys like Vulkan, you will be very successful in the casino.

Now let's discuss how to collect the list of the most popular Bookmaker/Casino in Russia. There are lots of options. One of them, for example, is a service that has been recently released by Yandex - Radar. It makes approximate estimate of the attendance of resources, here is the link - https://radar.yandex.ru/top_list?type=bookmaker.

As I have already said, there are lots of ways. It's especially easy when you live in the country you're setting up your advertising for, but when you're buying traffic for offers on foreign countries , you need to be smart or ask your support manager for the keys.

Once again I will explain to those who did not understand: we will use different variations of the names of these brands as keywords, which will spin our ads.

A small example of how it will look like in Google, and also examples of another publishers:

image.png.a69ca70e7eb0c3c46ddeae5cd5247d98.png

As you can see, keyword is 1xbet, but top 2 ads in search list are other bookmakers...

Now we have moved on specific description of 2 ways in context to the brand:

1) Use bookmaker's key for the same bookmaker

2) Use Bookmaker's key for the competitive bookmaker

Let's have a look at our case and check how we used 1xbet keys on Mostbet bookmaker:

You can ask yourself: will people who are searching 1xbet go through advertising and register/play in another bookmaker? - The answer is "YES"!

For you to understand the target audience better: people who want to bet, try their luck and raise money and that's it! They don't care if it's 1xbet or mostbet, it's better, of course, to convert them to 1xbet (but they doesn't accept the context to the brand), but also the convert which we see on Mostbet allows us to work with good profit and 100% ROI.

Of course, it's not simple. The pre-land is also important. And if in the case of Mostbet, this bookmaker has taken care of the publishers and made a landing for registration.

User clicks on advertising 1xbet - and immediately appears the form of registration, without logos and other things, but the whole styling of the form and background copies corporate identity of 1xbet, this helps to significantly increase the rate of conversion to registration. And when player is redirected to the main page of Mostbet, he does not care about the name of the bookmaker. He thinks that this is the way it should be. We give such prelanding pages in Gambling.pro not only for 1xbet, but also for other brands. Write to the manager and he will give it.

It should be noted that quality of such traffic is good and you may don't look at the base rate in our network: after first 20-30 deposits, the advertiser changes the rate and gives maximum to you.

P.S. We have noticed from our tests that quality of traffic is much better when there are some major sporting events, and people bring a lot of money. If there are no events, the quality is average, and bookmakers will not raise rates too high.

Also I will tell you more options that you can do to run context from one brand to another:

People make prelending pages of the following type: an N bookmaker is a shit and cheater, but here there is another one where you can be paid and withdraw any amount, go here to that bookmaker - and a link to competitor (approach through the negative opinion to the brand, which key is used)

Someone makes their own ratings, where the first place with good reviews is given to the bookmaker, which publisher is advertising, and the one which key is used.

It should be noted that if you find a GEO or get in such time, when all other ads are banned by Google, traffic will cost you pennies, and ROI will reach 300%.

____________________________________________________________________________________________

We were buying traffic with variable success (when accounts were banned) in March and April income was $20640

Google accounts expenses totaled about $10,000

Net profit: $10,640!

image.png.e243c6ad7501230f1d917f7b97e09308.png

And this is without much knowledge in context! And you can also optimize which keys bring the best quality traffic at the lowest price.

____________________________________________________________________________________________

Now let's move on to the second approach - when the brand allows to buy traffic to their brand by CPA or Revenue Share. For example, Mostbet allows to bring traffic by Mostbet keys: buy context traffic and sell it to them via CPA. (In fact, this is their traffic, because users are searching them. However, because of the fact that RCN bans regularly links to their resource, they understand that it is more profitable for them than to get less traffic).

In fact, from my point of view, this is absolutely bad decision: when the brand does not allow context to the brand. The person who has made such a decision simply does not understand how it works. After all, publishers will still advertise on these keys (especially, if you are a popular brand), buy they will take them to other products. If you don't buy it yourself, it will go to another brand! And this is only the smallest problem. Much more the brand will lose from the fact that the way of this "transferring" to another brand goes, as a rule, through negative reputation of the brand on prelanding page, which will motivate to go to another brand, "where everything is fine". A vivid example of those who prohibit the context to their brand is 1xbet, so every day about a thousand of new players do not reach 1xbet, but go to the same Mostbet. So, if someone from 1xbet reads this, I hope it will be useful, and you will at least reconsider your strategy regarding this issue. Or we can work with you to invent approach that will suit you, because we provide this service to many of our advertisers.

So, back to the context to brand.

This approach is good because the quality of traffic and the number of players are much higher. In order to understand which brand allows context to its brand, you need to find offer in our system with the corresponding tick.

We started with CPA model, tested most of the offers, accumulated turns and now we slowly transfering context to RevShare model, when we get the % of the losses made by attracted players. By means of tests, or by asking your manager at Gambling.pro, you can find out average payback time of the traffic from context on RevShare. For some offers, our traffic pays off in 1.5-2 months.

____________________________________________________________________________________________

One of the offer with which we worked with context to the brand was Bet-at-Home in Germany. During the first month we got 548 players, then we stopped traffic to check how the players would play. As a result, at the end of the third month, our Revenue Share income was $33,500. Given that we have spent about $24,000 on traffic, the net profit was $9500.

image.png.68cd1a77ceb8b1029bb6fadb23614d93.png

Flow rate: 24 000$

Revenue at the end of 3 months: $33,500

Net Profit: $9,500 + we have 548 players who continue playing and generating stable income. And the most important thing is that it will last a very, very long time!

____________________________________________________________________________________________

P.S. When there is a major event in the world of sports, the income on RevShare breaks all records.

Revenue Share is excellent investment, especially in foreign offers:

a) Very long life of a player, many of them play constantly for several years on the same website

b) The average rate is significantly higher than in Russia

c) Payback of traffic lasts up to 3-5 months

If you want to work with us, please, write to our managers @GamblingProMax or @GamblingProStas in Telegram.

 

We have lots of cases in Russian language, unfortunately, we haven’t translated all of them yet, but with the help of translator you can read them all on gambling.pro/case1

 

 

 

 

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Features of work with the target audience of France

This is a country of Degas dancers, freshly-baked croissants and Paris Saint-Germain.
We haven't traveled with you for a long time...and so we decided to resume our trip from the country that is the dream of many travelers - from France.

 

France is a country located in Western Europe with a population of 66 million people. The country is secular, and therefore more than 40% of citizens do not consider themselves to any religion.

The official state language is French.

The country is one of the first in the world in terms of industrial production, and in terms of GDP France is the 5th largest economic power. The minimum wage fixed at the state level is just over 1,500 euros per month, while the average wage is about 2,900 euros.

Now why do we recommend paying attention to France?

There is a legend that cards in their well-known form were invented in France, this is not quite true, but even the French believe it! In the country gambling appeared approximately in the 16th century. The fashion for cards was introduced by the French aristocracy, which considered games one of the best hobbies for real men.

 

When in 1624 the “Red Cardinal” Richelieu became the first minister of the French king, a real hunt began for the players. All gambling houses, that were actively developed during the reign of Henry III, were required to pay huge fines, and then their activities were simply unprofitable for the holders.

 

Some time after new people came to power, the situation changed again. Cardinal Mazarin lifted the ban on games, roulette came into fashion, and a special tax was imposed on the activities of gambling houses. The Treasury was actively replenished.

So the whole gambling business of France lasted until 1907, when the current French Interior Minister officially legalized games at the country's resorts, and at the same time, a law was introduced, according to which it was forbidden to open a casino within a radius of less than 100 km from the borders of Paris.

 

To date, the situation has not changed, every year the Cote d'Azur attracts thousands of tourists not only by its mild climate and lifestyle, but also by the most luxurious casinos.

 

Most of the French do not visit these casinos. There are several reasons for this. Firstly, the resort is considered an expensive pleasure. Just like the casinos that are built there. In most cases, you should pay to enter there and also there is a strictly regulated dress code.


That's why with the development of online casinos, the French abruptly switched there. In 2010, the law legalizing that business was approved at the state level. Moreover, officially French citizens were allowed to play from the age of 18, and not from the age of 21, as in most countries of the world.


The development of the online industry is monitored by several organizations that not only issue licenses, but also fine unlicensed operators.

So what are they like, the French players, and what you need to remember:


 

  1. As we have already said, the excitement of the French was cultivated and developed within the history of the entire country. And so, French citizens are really playful. The French love not only casinos, but also lotteries, which indicates their passion for excitement, and not for the goal to get money.
  2. According to a survey conducted by Insee, more than half of the French people play slot machines or roulette and also bet on horse racing or sports.
  3. The French don't like English. The reason for this is again in the history, but we will not get into details. Just remember that if you want to work with a French audience, speak only French.
  4. More than 80% of French people are active Internet users, and more than half of them use mobile phones.

 

What social networks the French use:

 

  1. Facebook is the most popular social network in the country. The French use it the same way as in most countries of the world: they post photos, share their news and thoughts, and communicate with each other in messenger.
  2. SkyRock is a French social network that has been operating since 2002 and is one of the ten most popular social networks in the world. The network has more than 2 million users. It initially resembled LiveJournal, now it is a mixture of LiveJournal and instagram.
  3. The next one is Instagram.
  4. So, Telegram completes the list. It is the most popular messenger. Even Macron uses Telegram to communicate with officials and with the people closest to him.

 

Here we finish our story about France and we suggest you work with this GEO.

If you want to work with French offers, please, text our managers @GamblingproKirill @GamblingproDmitry @Gamblingpro_Max on Telegram.

 

We have lots of cases in Russian language, unfortunately, we haven’t translated all of them yet, but with the help of translator you can read them all on gambling.pro/case1.

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Case study: how to buy traffic for your Telegram channels with forecasts for betting - offers in GAMBLING.PRO/ ROI 300%+

 

Hello! Today, we will give you a working case that has already been discussed on the international conference MAC 2019 in Kiev. How to buy traffic for betting offers from your Telegram channels.

 

Well, let's start with the scheme of working with the approach.

 

1.The choice of payment models for offers -  CPA or RevShare

2. Creation of content and channels in Telegram

 

3. Creation of content and a profile in Instagram

 

4. Monitoring of the market, creation of ads

 

5. Creation of a link, setting of analytics

 

6. Targeting and buying traffic in Instagram-stories

 

7. Efficiency analysis, optimization

 

8. Increasing the conversion rate of the approach

 

PROFIT !

 

1. What payment models exist, and which one to choose?

 

RevShare:

 

Rates for RevShare starts from 10 to 70% (Usually 30-50%).

 

You should definitely specify the calculation model. There are two of them:

 

  1. GGR

 

Your income with GGR can be described by the formula = A - B, where

 

A - is the total amount of players' bets

 

B - is the total amount of losses/wins

 

that is, % of the bookmaker's profit/loss

 

You should always pay attention to this, because 30% GGR can be greater than 70% NGR.

 

  1. NGR-gives us the percent of the net profit of casino, i.e. all taxes, fees for providers, etc. can be taken into account here.

 

In case of RevShare, if the amount of winnings during the billing period is higher than the amount of losses, then your income may go into negatives.

In this case, there are three scenarios:

1) when a negative is transferred to the next billing period

2) when it is transferred in the amount of 50%

3) when a negative is reset to zero

 

2) CPA: these are rates for an action, for example, for:

 

  • 2-3 $ per lead (registration/installation)

  • 6-50 $ per deposit (depends on GEO. In Russia, the average rate is $ 25. If the offer accepts CIS countries, the average rate is 15-20 $)

 

Conditions and qualifications for Russia and CIS:

 

  1. Minimum deposit varies from 10 to 1500 rubles., it is most profitable to buy traffic for offers with a minimum deposit of 250-500 rubles for the best conversion rate. It is important to follow the further processing of leads for repeated bets and deposits. This will allow you to get more loyal terms on the hold and increase the rate in the future.

  2. Hold for 7-30 days

  3. Wagering a certain amount / number of bets.  In this model of payment in the statistics in most cases gets any activity (persada), further qualifications can be clarified with your manager.

  4. Repeat rate from 100% in 14 days

 

Let’s move on...

 

2.Algorithm for the creation of a free channel:

1)Start with registering a channel, invent a title, make the avatar, fill in the description (the description must specify the personal account/contact of an admin), create a private link (straight to the subscription):

VTySUJwpIF0EVi5bpYGYTWR_Ju9XfJ5Vff1PDzihkBFC4hwsjPaaD8bbkDD1mT9-E-W557GWBCb-nncwJEpCXM7S6SwV_or3rFpN7lH09ZpftevNOIzfkPyXTl08IR9aVf2WIn-s

 

2) Fill the channel with the first content:

 

  • Greeting post - who you are and what you are doing

There should be a story how betting has come into your life and changed it dramatically. That just to make a bet is not the way of a winner and we have a unique strategy that was developed by a team of professionals and all our algorithms are painstaking work and analytics carried out for several years;

  • Instruction post - what the channel is about and how to use it, navigation. It is better to describe everything and ask friends to test the channel if everything is clear and convenient.;

  • Bonus post - a discount, a contest, a bonus for the subscribers of the channel;

 

The interval between publications is + / -1 day

 

Here we will give a small part of the forecasts from a private chat, and attract everyone there.

 

3) We pad subscribers and views for the first posts.

 

There are many sites for that. We chose the fastest and cheapest ones based on our experience.

 

Service for cheating:

 

  • CheatBot.ru - the website of a service

  • @cheatbot_support - write here and get a 10% deposit bonus using the MAC2019 promocode

 

We added:

  • 3000-5000 subscribers per channel;

  • 4000-5000 views for the first posts;

  • 2500-3000 views for the first forecasts;

All these points are necessary to create the appearance of a live and interesting channel, and start buying traffic in Instagram.

M_H0cMPMVhBLwOOw7bDNMy4POwz0cJs-2t-b95IdF-YVGZ-1E1QpbVC-7nvJsQJ4fM6rHJnju3NXV2evIlRqMLeEPIz5nD_tDnGWhrNDs-rzkN2MDUjCR2imF1lXGzyuwVvSMfY7

 

4) Forecasts

 

We make 2-3 forecasts a day on the free channel and 5-7 forecasts on the paid channel.

RpJxvY7XAfSkYBnGpAQnKYI2NVJ851s2J8c5aBrRvFCBu9eH7UsEi-bnL72qLMnnPpGGT4H6vImj_1AcY-FrY37Kc_L3jj0eq5_w3wHv_qinKNcPNjZKXRbCsrpZhWveFxFGz7GY

 

5)  Final analytics and reviews

 

At the end of each day we post a summary of analytics on past forecasts, revenue, and reviews.

Then periodically (1-2 times a week) you can post that only a small part of the winning forecasts are published on the free channel and that the main jackpot passes by those who did not buy a subscription. This can be clearly indicated by graphs, screenshots, reviews, and charts.

 

3. Algorithm for creating a paid channel with forecast newsletters:

 

First, repeat steps 1-2 as for the free channel.

 

A paid channel does not have to be padded by subscribers and views. 

The fewer people there, the greater the sense of privacy)

 

As for content on a paid channel:

 

  • Bets must be with more " fat " coefficients;

  • More forecasts than on the free channel;

  • Forecasts for different types of sport;

  • The passability of bets is higher than 80%;

Interaction with the lead (we need managers):

 

  • Who will communicate and sell subscriptions;

  • Who will control access on the paid channel;

 

(!) Subscription price from 500 to 12000 rubles (from 3 days to 1 year).

 

Creating an Instagram profile from scratch:

 

  • Do not want to show your face within the sphere of bets;

  • Don't want to bother searching for a blogger;

 

Content:

 

  • In the feed there should be luxury life, expensive cars, the latest iPhone, lots of money

  • In stories feed - luxury life for permanent image maintenance

  • In stories predictions

  • In stories reports for the day

  • In stories reviews of the channel for the trust

 

Algorithm of work:

 

  • Make 20-30 posts in the feed

  • Pad 3-15K subscribers

  • Pad 1.5-2K likes on photos + comments

 

qEZKX0y447FGhTLayinuN3bOrKlrg5sHi6FL9UJEWCi4OdCNTITbL3uQ4NJxtCKhaHHrmcQYSFtd7cM4k6j-Xi5YIorXn7pKZT4VaL_0Nuhnd6a4qGx380YGb9gC_7MWNjJzM64I

 

4. Adapting your profile, searching for a blogger:

 

  • Content is the same as on the channel.

  • You do not need delete old posts from the feed, just on top of them, for a few days, make additional 10-20 new thematic posts.

  • If you have previously had normal activity in your account, then you do not have to pad likes and comments to “revive” your profile.

 

(!) Profile = Social Proof

 

Where to look for inspiration?

 

We generate ideas for our ads ourselves. First, we made a video as it took, than we switched to professional equipment. We made videos in several takes, added effects and infographics.

 

The things which you must do:

 

Watch ads in your stories - most often tipsters are advertised there and if you have a male profile, from the target GEO - you will be able to see this ad.

 

Also you can catch other people's creative stories from spy-services.

 

5. Buying of traffic for your own prelanding + FB Pixel:

 

  1. First of all, you need to buy a domain and hosting;

  2. Copy or make up your prelanding for telegram, it can look +/- like in the example below;

  3. Integrate FB pixel on the prelanding;

  4. Buy traffic with optimization for going to the channel;

blChaNfPtNCNJR5Jj6-cKe52oX_bjkTVm4bvXgDQEvcqpqvpfSucrEcowET48jxrCO9_CMhcaejdpEsWf06PZgNypiM9JOXap-X273Cq3xjTp1aRU_wUFpAqehnY0K8IQTWQsBWH

You can buy traffic for the link to the channel (as we do):

 

In this case, you will need to use the redirect service. The best service for us is - https://teleg.one/

 

Their redirect looks like this:

r6dXIB-Ms5qEQmZ-D9QPOyLImFYlrqEjyirXbjb7fWpTDmL4Qd9Eex-I3mAT7S8EGB5I0Ms-Cj6la66pL4RLx0xq2cwxw0kYC7fMKm15ChesSo2_egxcEXocPEOiZEhv5ZAvrEqH

 

Their redirect looks like this:

 

  1. The goal of advertising campaign is "traffic". Link to the channel via teleg.one

  2. Target - 20+ years old for Russia and CIS (depending on GEO of the offer)

  3. Division of the campaign by GEO, if you work with several GEOs at once: you can divide it, if you don’t want to - you can leave it..

  4. Devices - mobile phones and only mobile phones)

  5. Placement - instagram + stories 

  6. Budget from $ 10 for adset

  7. For the test 5-7 adsets with one video

D1IugoJEinJczr5705YnGCdnmbZs6YQPXZitdN1-wHAxO9pgV5FmDk5ng5KzOmwxe5S-NLz2acT6pjALp7nTy9o3s4HMsMLM2k1J6hCOdsOPcDhZo-bEk5-h9pZiPoOL4vivrIG9

a4H20w3oNMjxvLME0btN0Q9ziA5fftgAkyXUUCVZHLnf-qbtZc5q9Mp746VwoU6vOq4a8vjadF_1Vk388Q_WnU6xUgJJ-4Bw-tVp8-cHeAfheYj8X054gxffWlN0WbQr4ciPQspt

6. How to analyze your advertising campaign:

  1. Count the number of subscribers in Telegram and Instagram;

  2. Buy traffic with 5-10 adsets on the test (during the day);

  3. The most expensive ones and the ones which do not give you subscriptions - disable;

  4. Calculate the cost and conversion from clicks to subscribers on Telegram and Instagram based on the results of the day;

  5. Look at the statistics in the affiliate program to compare the profit with the cost))

jn8PBtqex79DFvnDaP5fSr9wz1sBvS9iW9BMzbOmLguC5IvggBIYPCqZ12wFgfsXPNXCKYjpP7IpCBxlq_c2iWwojRRUJbL9i4mFVOun_mdSKDVRmkiRjTXeaBN4-FnSuqbOYeFI

 

Our observations:

 

  1. If the adset came with a high CPM and click price, the price will continue to grow

  2. The conversion rate to subscribers on the channel is about 30-40% (on private link);

  3. We convert about 10% of our subscribers back to our Instagram from channels;

  4. In 24 hours, the campaign goes +/- to 0, 50-70% of the profit comes a little later (2-7 days);

 

7.Secrets that increase the conversion of advertising:

  1. Shock videos - reduce the cost of a click and increases the conversion rate into subscription;

  2. Video quality - the better it is, the higher the CTR and the cheaper the click are;

  3. Luxury - it is necessary to show expensive clothes and staff for the conversion rate and trust;

  4. Calls to action - be sure to mention the swipe to switch to the channel/change your life/free bet;

  5. Confidence and charisma of the actor who makes the speech;

 

8. Secrets that increase channel conversion:

 

  1. Raffles for paid chat subscriptions;

  2. Price increases and deadlines until the next subscription price increase (can be timed to popular events);

  3. Promotions for 2-3 hours at a discount on the subscription

 

9. The result of our work

 

CPA - network - GAMBLING.PRO

 

Offer - Mostbet

 

GEO - Russia, Ukraine

 

Starting rate - 25 / 20 $

 

Increased rate - 27 / 27 $

 

Period of work - 01.05.19 - 06.10.19

 

Expenses in Facebook - 1 233 817 RUB.

 

Bought - 1 834 first deposits

 

Revenue from links - 3 123 302 rubles.

 

Purchases in the channel - 1 836 000 rubles.

 

Profit amount - 4 959 302 rubles.

 

Total ROI - 301%

 

Qab-Z9bTw7GD0Kz1-potQQBpF_kgBuPrSQh3iEWuhZV4EoxGar8xGyI_suDuWD5tFuDgF8whR_4MpaWhAc11zxYhUsjmxcLWi4sSxr2jT4dmuVrYX1QzW2nMsL32VPIbamvW7jlP

 

If you want to work with us, please, write to our managers @GamblingproKirill @GamblingproDmitry @Gamblingpro_Max in Telegram.

We have lots of cases in Russian language, unfortunately, we haven’t translated all of them yet, but with the help of translator you can read them all on  gambling.pro/case1

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Features of work with the target audience of Australia

Australia is so far away and unfamiliar, a country of kangaroos and platypuses, crocodiles and koalas, aborigines and surfers. Today we decided to go to another hemisphere of the earth to plunge into a new world, and understand how people live on another continent.

So, let's go…

Australia is one of the developed countries, in terms of GDP per capita it ranks sixth in the world. The majority of the Australian population are descendants of immigrants from the 19th and 20th centuries, who came from Great Britain and Ireland, and so  the official language in the country is English. At the end of 2018, the number of inhabitants was 25.2 million people. In quality of life, Australia is firmly in the sixth place, and the average monthly salary is about 5.5 thousand Australian dollars (about 240 thousand rubles), and in Canberra (the capital of Australia), you can get 7,000 a month.

 

In Australia the history of gambling begins with the arrival of the first settlers. As you know, the British exiled criminals to another continent, and those were always distinguished by a love of excitement. And in their spare moments, they came up with new games. Since that moment, gambling was traditionally considered the main fun of the country's residents.

 

Because England set trends (remind you that Australia was a colony of Great Britain until the 20th century), and since the beginning of the 17th century all the English became ardent fans of horse racing. Then 2 centuries later, by the beginning of the 19th century, horse racing appeared in Australia too. This is how bets appeared on the continent.

Today, Australians are considered one of the main fans of gambling. In Australia ground casinos are very, very actively visited by locals. They play roulette, blackjack, baccara - well, they play all kinds of gambling) Ground casinos and online platforms are fully legalized. The first online casino was opened in the 90s of the last century, and since then it became part of Australians' lives.

According to statistics, almost every Australian spends $ 1300 on online casinos every year. This is one of the highest rates among other countries.

It is worth noting that Australia is so open to gambling, unlike most countries, and so it is allowed to advertise gambling houses on television, radio, on the Internet and on any other platforms there. Of course, only registered providers can be officially advertised on the Internet, but such an approach greatly fuels interest in games.

What are they like, Australians?

 

1. Well, the first and main thing, actually we have already talked about it, but we remind you, Australians are very fond of gambling. Excitement is in their blood and it is passed on through generations. For that reason it’s really easy to work with them. Moreover, they take gambling as entertainment, and not as a way of earning money. And you should take this fact into account when developing your creative.

2. Australians are individualists. They value each other's personal space and interests. They never criticize other people's habits, appearance, outlook on life, they do not teach others their own rules. They are liberal and friendly towards the people around them. They also do not feel any restrictions from society, no one looks at them with judgmental eyes.

 

3. Residents of the country freely criticize the authorities, the government and their actions. If they don’t like something, don’t like some processes that take place in the country, they always openly talk about it. Moreover, they have a categorically negative attitude to class inequality. 

 

4. In Australia, it is not common practice to live in large families. Young people start independent life while they study or after graduation. This is possible due to government support, aimed at job creation. Young specialists can always find a job with a very good salary. So young citizens become financially independent quite early.

 

5. Citizens of the country, as we have already said, speak English. But there is a lot of slang and abbreviations in their speech. For example, the word barbecue can be abbreviated in barbie. Of course, they will understand you without abbreviations. But when developing a creative, consider this difference between British English and Australian English.

6. Australians love to relax. They don't live to work and they don't work to live. Recreation and entertainment prevail over work. Australians celebrate all national holidays and weekends. 

 

All these factors make Australia a wonderful market, and the country's citizens an ideal target audience. As Caucasians never become alcoholics, so Australians almost never have addiction to gambling. For them, casino is a game. This is not a forbidden fruit, as in some other countries. If you play, no one will judge you, people do not think that game is an addiction. Well, Australians are just perfect for us.

 

Let's look at what social networks Australians use:

 

1. Let's start with the fact that, as in most developed countries, Australians prefer mobile phones to computers, and so mobile traffic prevails.

 

2. The first most popular and frequently requested site is Google.

3. The second one is the social network Facebook.

 

4. YouTube comes next.

 

5. Well, Instagram completes the list.

 

Here we finish our story about Australia and we suggest you work with this GEO.

If you want to work with Australian offers, please, text our managers @GamblingproKirill
 @GamblingproDmitry @Gamblingpro_Max on Telegram.

 

We have lots of cases in Russian language, unfortunately, we haven’t translated all of them yet, but with the help of translator you can read them all on gambling.pro/case1.

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spacer.pngFeatures of work with the target audience of Germany

Germany is a country in Central Europe with a population of just over 82 million people. A state with a very interesting history of development not only of society, but also of the gambling business.
To begin with, is there a casino in the country at the moment? Of course, yes. There are about 70 of them. Moreover, Forbes casino in Baden-Baden is considered one of the oldest and most beautiful casinos in the world. In addition to casinos in Germany you can find about 12,000 halls with slot machines and 24,000 lottery agencies.

How did the gambling business develop in Germany? Even in the middle ages, card games already began to appear on the territory of the country. In 1377, a monk from the city of Freiburg mentioned playing cards in his story. After playing cards appeared in Europe, the German city of Ulm became the capital of card production and the main exporter for all other European countries.

Why did Germany become one of the capitals of excitement? Because this country was quite well developed from an economic point of view, and gambling always loved money.

The first casino was opened in 1765 in Baden-Baden, it was a resort city that attracted high society from all over the world. The casino owners decided that people who came to the resort to relax their bodies would also be happy to relax their spirits, and so the most luxurious casinos, resembling palaces of kings, began to open there. It is known that F. Dostoevsky was inspired to write the novel “The Player” when he was at Kurhaus Casino Baden-Baden. I. Turgenev, M. Glinka, L. Tolstoy and even A. Stolypin visited that casino, all because gambling was considered the best entertainment for the strong people of this world.
At the legislative level it was decided to close all casinos from 1872 to 1933, and in 1934 Baden-Baden began to welcome players and foreign visitors from all over the world again,to get a taste of the excitement and play another game.

What is happening with the casino now? Since Germany is still an economically developed country, in the ranking of countries by total GDP it takes the 4th place, and the average wage reaches 3771 euros, and it is popular among Germans to go to casinos in other countries, especially in America. In addition, with the development of the Internet, more and more people go online. There are currently more than 72 million users in Germany, and 57% of them are mobile traffic users.

Online casinos in Germany

Surprisingly, online business is still poorly regulated in the country. The first online casino in the country was launched in 1995. In 2008, Germany enacted a law that forbade opening an online casino. In the world the law was negatively received and that's why in 2012, Germany issued 50 licenses to domestic companies. The situation has not actually changed since then, and  Germans only have access to foreign online casinos that are translated into German or English.

Why is it interesting and profitable to work with Germans?|

 

  • Well, first of all, Germany is traditionally considered a country of very precise, strict and reasonable people. They are always rational, efficient and accurate. However, Germans are known not only for Mercedes and BMW, but also for the Oktoberfest, Bergkirchweih festival, the largest parade of sexual minorities and, of course, porn. This means that Germans know how to have fun)))) And all those who believe that Germans will not spend their money on gambling are completely wrong. They will play to relax, to go beyond the daily routine, to just get high.

 

  • As always, our target audience is 21+. But still, we would more accurately indicate the age from 27 to 35 years. Germany is a country of specialists, so the average salary increases with each year of experience. Thus, the average salary in this age segment approaches 4 thousand euros per month. And this is a solvent audience.

 

  • Germans love to work, but they love to relax even more. They really value their free time. If you have ever been to Germany, you will certainly remember what happens on Sunday after morning prayers in church. That's right, all Germans go to the pub for a beer and a portion of weisswurst with mustard and pretzel. This is because weekends are cut out for relaxation, and gambling is relaxation.

     

About social networks it is worth noting that:

1. Search traffic is in the first place. (Google is the most frequently used option in German)

 

2. Then there are social networks for communication. Facebook and Twitter are leading. The analog of Russian Odnoklassniki comes next - stayfriends.de. It is mainly used by Germans aged 30 and over.
3. The next one  is Instagram.
4. Dating sites complete the rating.

Here we finish our story about Germany and we suggest you work with this GEO.

If you want to work with German offers, please, text our managers @GamblingproKirill @GamblingproDmitry @Gamblingpro_Max on Telegram.

 

We have lots of cases in Russian language, unfortunately, we haven’t translated all of them yet, but with the help of translator you can read them all on gambling.pro/case1.

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spacer.pngHow CPA market of Gambling and Betting offers has changed in Russia and the CIS. What pitfalls await webmasters on the way to mastering this vertical in 2019.

Hi! Today I got a little nostalgic. I sat and remembered how my career as a publisher and head of a CPA network began. Which affiliates were the main ones on the market at that time and what trends they set , how advertisers reacted to CPA traffic, what offers brought us money, how relatively easy it was to pass moderation in ad networks and that the simplest approaches had a good conversion rate. What a good time it was! Let's remember and compare what has changed.)))

Sometimes it seems to me that an incredibly long time has passed, and I even managed to get a little older, but in fact, I am in traffic arbitrage for more than 3 years, if I count the day when I decided to Google " earnings on the Internet”… It was in February 2016 xD

And it so happened that the beginning of my career was just at the moment when the vertical of gambling in Russia and the CIS began to gain momentum in CPA networks, and in general it was a boom in the appearance of different Gambling CPAs.

 

My team at that time picked up the idea of working with gambling vertical from a large CPA network of a wide profile. I won't mention its name in this article, but I can assure you that you've all heard of it at least once. As I realized then, the guys were among the first who were able to reach out to casino affiliate programs in Russia and Ukraine, and persuade advertisers to start working with them on the CPA and CPL payment model, rather than RevShare. Rates for deposits and registrations were then higher than now.

I remember that they paid about 6,000 rubles for the minimum deposit on Vulkan Club offer, and 1,000 rubles for simple registration! This was one of the first offers that got into our CPA network. And the conversion rate was very good, even with teaser ads. However, at the beginning of 2017, the offer's conversion rate decreased, probably all bought traffic.

When  publishers converted a lot of the target audience to it - the advertiser turned on antifraud, which also lowered the conversion rate on the offer, and many gradually began to buy traffic to Vulkan 24. The rate on it was always lower than on the Vulkan Club, for example, not 6,000 rubles per deposit, but 3,500 per deposit and 350 per registration, and at the start, it was not very profitable to choose it. But when the Club's conversion rate decreased by 3-4 times, the high conversion rate on fresh Vulkan 24 compensated for all costs and now gave higher ROI, than the rate of 6000 for the minimum deposit in Club.

Once upon a time, my first CPA network rose well on these offers)) although in the future we got into shit because of them, which we got rid of for a long time, but this is a completely different story...xD

Somehow, in parallel with these offers, the well-known Vulkan Platinum appeared, which also brought us a lot of money. I remember once the rate on it was around 3500-4000 rubles for the minimum deposit and 300-350 for registration, but this did not last long…  Publishers quickly made it clear to the advertiser that with such payments in such a wild conversion (his conversion rate was even higher than Vulkan 24.) traffic should be analyzed much more carefully. In my opinion, there was a time when Platinum disappeared from the market for some time and stopped accepting traffic via  CPA, and before that, there was a moment when they first delayed and rejected part of the payment. After the return of the offer to the market the rate on it was not so high, in total, around 2000 rubles, KPI was introduced.

I remember the moment when there were more and more Vulkans with high stakes, which outbid giant competitors Club and 24, and  also strong offer Platinum. Vulkan Champion, Vulkan Vulkano,Vulkan Stake, Vulkan Vegas, Vulkan Original, Vulkan Grand, Vulkan Stars, Vulkan Deluxe and Vulkan DeLux...xD

 

And I think I just didn't remember a few offers. Not all of these products have taken root among publishers, this happened for various reasons. Somewhere, despite the 12,000 rate for minimum deposit, the traffic conversion was so bad that it still didn’t pay off. Somewhere there was simply no conversion. Somewhere, traffic sources or approaches were so limited, that they did not allow to reach the volume. Somewhere the advertiser was inadequate in his beliefs and we stopped working with him. Now some offers have disappeared from the market. Others are still successfully buying traffic via CPA and it is quite possible to work with them, for example, the same Vulkan Stars and DeLux.

I also remember the wave of rate cuts by almost all advertisers, how they completely moved away from the payment model for registration, because there were a lot of people who knew how to cheat. In order to avoid a global reduction in rates, we began to separate offers by traffic sources and and set different rates for each source. Then all the other CPA networks picked up this idea and and began to separate their offers on the same principle.

Gradually, the Vulkan rates got lower and the conversion rate got worse. All this happened during the beginning of the imposition of restrictions on casinos in the top traffic sources such as Facebook, Google, Yandex, Vk - traffic costs have already begun to grow, and the Vulkan brand began to get a little boring to the market, and publishers looked for new products. At that moment the Rox casino advertiser conquered the CPA market. The rate on it at the start of the product was not as high as it used to be on the first Vulkans, but at the time when Rox appeared, they gave 3000 for a deposit, plus a great conversion rate, plus the ability to convert the old target audience again - this satisfied the market. In less than a year Rox offer was able to compete very well with all Vulkans and win over the lion's share of partners.

At that moment, in our sphere a set of offers appeared that every self-respecting Gambling CPA had:

  1. Vulkan Club is the oldest offer with the highest rate and the lowest conversion. It is difficult to buy traffic from popular sources, since there is a chance that you will have a low conversion due to the large number of multi-accounts,even if you buy context to the brand. But if you find a source with an untapped target audience or buy new keywords, you can achieve good results. The only problem is to find this source and these keywords)))

  2. Vulkan 24 is a more recent offer from the same advertiser as Vulkan Club. The rate is slightly higher, but the advertiser is very, very loyal. If your traffic is good, then your rate can be significantly raised. This offer still shows good results on conversion - 2 times better than Vulkan Club offer, but every month it’s becoming more difficult to work with it.

  3. Vulkan Platinum - offer, which once appeared very cool with its good conversion rate (1.5-2 times higher than on Vulkan 24), now it’s not so much excitement among publishers. The conversion is better than two offers higher, but the rate is usually lower and the advertiser is very scrupulous about traffic and its quality, because of this, there are often controversial situations and rejections on the offer, which cause negativity among partners. Although again, in my practice, I have never seen this advertiser rejected or cut the rate for perfectly good traffic, performing KPI. Problems with it begin if the traffic does not fit into these KPI, and for this advertiser, it is slightly inflated, relative to, for example, the advertiser that was higher and because of this, not all publishers are able to cope with it, but it is definitely worth a try.

  4. ROX Casino is the latest offer from this company 🙂 with a relatively low starting rate and  high conversion (approximately at the level of Vulkan Platinum). A distinctive feature of this offer is license scripts and almost flawless reputation among players, this increases the trust of traffic to the offer and the conversion rate becomes even higher. The advertiser is also quite strict about incoming traffic, up to the point that he checks the creatives that publishers work with before launching the advertising campaign but all this is worth it, because so far this offer is one of the strongest on the market!

 

Vulkan Platinum was least affected by the appearance of ROX, but Vulkan Club and Vulkan 24 did not really like it. In addition to the low conversion rate, relative to Rox, these offers were also inferior to Platinum in GEO - Club and 24 accepted traffic only from Russia, when for Platinum it was  possible to buy traffic from Russia and the CIS. Then, in order to survive in the face of such competition, the advertiser was forced to raise rates for Vulkan 24 offer, and around the same time, Vulkan  Club offer without anti-fraud appeared on the market, where even multi-accounts of old players were accepted and paid for, who were returned to the site by publishers. Thanks to this, part of the publishers returned to work with these offers and, as for me, some kind of balance came.  The terms of all four advertisers became +\- equal, and publishers were distributed among the products as they wished.

 

Still, somewhere between these all there were flashes and fading of Azino777, then NetGame, and much earlier, somewhere near Platinum offer, there was Pin-up casino, which at that time only accepted revshare and now normally accepts CPA, offer accepts different GEO, such as Ukraine, Turkey, CIS countries. The rate for these GEO is quite high, and the conversion is also at a good level!

Around 2018, more delicious new products from advertisers already familiar to us began to appear on the market:

After its success, ROX decided to multiply and launched first Fresh Casino offer, and then Vulkan Mega and SoL Casino offers. All offers work on licensed scripts, are quite fresh and with a good conversion, have a competitive rate, but so far only accept traffic from Russia. The latter fact limits quite a lot, because now we see trend of decreasing conversion on the casino and increasing the player's price in Russia and CIS countries.

 

The advertiser of offers Vulkan Club and Vulkan 24 also did not stand aside and released several new products based on the current market realities. This time the offer Vulkan Royal to the audience of Kazakhstan was released (traffic was also accepted only from Kazakhstan; I assume this was how the advertiser lured CIS publishers from closest competitor Platinum) and Vulkan Bet is a new offer that is fundamentally different from all other products of this advertiser. Predicting conversion decline trends in Russia and the CIS, the guys released a decent foreign offer. Vulkan Bet  works on licensed scripts and receives traffic from a large number of top European countries, such as Germany, Finland, Norway, Austria, Greece, the Netherlands, Switzerland, Slovakia. In these countries, gambling has a good conversion rate. Offer also accepts traffic from other countries, and its list of GEO available for buying traffic is gradually growing.

 

Now we no longer have 2 or 3 offers that we can use to buy traffic, as it was before, now there are more than a dozen of them and each of them is good in its own way.

 

Of course, starting to join Gambling in 2019, an ordinary publisher should not expect from these offers 500%  ROI from Facebook or 1000% from Google, also, do not expect that it will be easy to work and there will be a conversion of old simple approaches from the series “She earned $ 3967 per week on ...” and a photo of Kvitko on the jet.

 

Another important point is GEO. The conversion of gambling traffic in Russia and the CIS is falling and it's not even about whether our offers are good or bad, the problem is that the main part of the target audience has already came in contact with our products or similar ones. Also, people have realized many approaches that now do not work and similar ones do not work either, and in order to get conversions at an adequate price, you have to come up with new approaches.

 

Mobile apps helped a lot in this regard, since the conversion rate when working with them increased by an average of 30% that on volume gives quite good indicators. But applications are now slowly beginning to fade. I’m not talking about the whole world, I’m talking specifically about Russia and the CIS - the installation price is gradually growing and It’s not so easy to payback

 

Do not rely on fraud. Analytics and anti-fraud systems of advertisers have stepped up, and now such things from publishers are extremely rare.

The policy of advertising networks in relation to the buying gambling traffic in Russia has also become extremely tough, especially at the end of 2018. Now moderation is not easy to pass even if it is cloaked.

 

Of course, I don't think that gambling in Russia and the CIS will ever die. The target audience can not run out, every day several thousand new men are born, and at this moment other men turn 21 years old and they are our target audience...xD

 

But I think that gradually everything becomes more complicated, and only the strongest players will be able to compete for traffic with GEO from Russia and the CIS! And, of course, many of them will now begin to explore foreign offers 🙂

 

If you want to work with us, please, text our managers @GamblingproKirill @GamblingproDmitry @Gamblingpro_Max on Telegram.

We have lots of cases in Russian language, unfortunately, we haven’t translated all of them yet, but with the help of translator you can read them all on  gambling.pro/case1

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Friends, we are happy to present you a top case that brought 33 million roubles!

 

Schemes, schemes - there were many of them, and the more their number became, the more the quality suffered. In the case we tell you how we have come up with the coolest idea of a symbiosis of mobile apps with schemes and have got an installation price 35 cents! The source was UAC and it was a completely new format for working with gambling!

 

From this case you will learn:

 

What is a hack app and how did we come up with this idea?

How does a hack app work and what's inside?

How was 7 000 000 rubles lost due to an error?

Where and how did we generate traffic?

Cost screenshots

What was our ROI?

 

We fully revealed the topic and showed what and how was done to create a new format. This is a symbiosis of mobile apps and schemes! We always have something to surprise you!

 

Be quick about reading it and wish you high ROI!

https://teletype.in/@gambling_pro_eng/wHyEUuGWq

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