guide 10 Ways to Effectively Personalize Your Marketing Emails

[MrD]

Perhaps you’ve tried hard to personalize your marketing for years, though never managed to do it well without sounding insincere or robotic.

With automation tools being around for a number of years to mimic personalization, how much success did you find using these?

Just adding a prospect’s name in an email isn’t always enough to convince the person you understand their problems.

Customers today want a completely personal experience that’s genuinely believable, and targeting specific needs. If this sounds impossible, it’s really not with some proper research and techniques in your marketing emails.

Since emails never age in communicating information to prospective leads, it’s your best place to personalize content for catching a recipient’s attention. Yet, with so many years doing things the same, you might find it challenging to find a more personalized path.

While some automation helps, you need more practical steps to take personalization to a level prospective customers expect.

Here are ten ways to make this work effectively:

• 1. Create Customer Personas to Build On Your Email Topic
• 2. Personalize Your Subject Line in a Natural Way
• 3. Send Emails At Just the Right Time
• 4. Triggered Emails Based on Shopping Behavior
• 5. Make Your Business Look More Human
• 6. Demonstrate How Your Products Can Solve a Pain Point
• 7.  Create a Unified Experience
• 8. Make the Prospect Feel Like They’re Being Rewarded
• 9. Avoid the “Creepy” Factor in Being Too Personal
• 10.  Sending Your Emails From a Real Name