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How to Create an Effective Push Notification Strategy


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  • Root Admin

If you have a business, you might be thinking about developing an app if you have not done so. A lot of people use smartphones and tablets.

In fact, for over 3 years already, mobile devices traffic overtook desktop traffic. In 2013, mobile traffic was only 16,2% of total traffic, while in 2019 counted for 53,3%, and it continues to rise.

A study by MoEngage revealed that click-through rates for push notifications could go up to 45 percent, which is almost 7 times more than emails.

Here are some ideas to help you get started.


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