guide How to Create an Effective Push Notification Strategy

[MrD]

If you have a business, you might be thinking about developing an app if you have not done so. A lot of people use smartphones and tablets.

In fact, for over 3 years already, mobile devices traffic overtook desktop traffic. In 2013, mobile traffic was only 16,2% of total traffic, while in 2019 counted for 53,3%, and it continues to rise.

A study by MoEngage revealed that click-through rates for push notifications could go up to 45 percent, which is almost 7 times more than emails.

Here are some ideas to help you get started.

 

Article Contents

• #1 – Research the Needs of Demographics
• #2 – Use Personal Tone
• #3 – Optimize Frequency
• #4 – Create FOMO (Fear of Missing Out)
• #5 – Pay Attention to Analytics
• #6 – Use Persuading Copywriting
• #7 – Send Reminders
• #8 – Promote Upcoming Offers
• Conclusion