guide What Is SEM? A Guide to Paid Search Engine Marketing

[MrD]

If you’ve ever wondered, “what is SEM?” you are not alone. There are a lot of terms in digital marketing that sound the same or have similar definitions. In this post, we aim to clear up the confusion.

We’ll dive deep into the meaning of search engine marketing (SEM) and the best practices you should follow to execute successful paid search marketing strategies.

What Is SEM?

SEM, or search engine marketing, is the act of using paid strategies to increase search visibility. In the past, the digital marketing industry used search engine marketing to describe both search engine optimization (SEO) and paid search. But now, it almost always refers only to paid search marketing.

SEM, or search engine marketing, is the act of using paid strategies to increase search visibility. Brands pay for ads to appear as search results on search engine results pages.

With SEM, brands pay for ads to appear as search results on search engine results pages (SERPs). They target select keywords so that when users search for those terms, they see an ad from the brand. The brand is charged only if a user clicks on the ad.

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